Director of Pricing & Promotion Strategy

Director of Pricing & Promotion Strategy

Dallas, Texas, United States

Director of Pricing & Promotion Strategy

Dallas, TX - Remote Only

This a 9 month contract - no c2c

This role will potentially convert to full time at the end of tax season, but will last from Aug/Sept to next year April. This role is fully remote and can be based anywhere within the United States

Role Overview

We are seeking a strategic, data-driven, and collaborative leader to establish and own our pricing and promotions strategy and execution across the business. This role will be responsible for driving and unifying list pricing, discounting, promotions, and revenue optimization under a single, cohesive function, ensuring that our efforts are proactive, timely, and grounded in data and customer insights.

You will partner closely with Product, Marketing, Finance, Analytics, and Go-to-Market teams to design and implement strategies that drive growth, customer acquisition, and retention. You will also lead in-season execution, acting as the central decision-maker and advisor to ensure fast, informed reactions to performance trends.

Key Responsibilities

• Lead pricing strategy across all TaxAct products and services by working closely with Product, Finance, and Commercial teams.
• Partner with Finance to plan ahead and build promotions and pricing scenarios that support informed, profitable decisions.
• Explore and test new pricing models that will contribute to TaxAct growth
• Create a centralized and well-organized process for promotional pricingdefining when to run promos, which customers to target, how much to discount, and how to track results.
• Manage the tools and systems for pricing across all products and channels, allowing for quick updates in response to busy periods, customer behavior, or competitor moves.
• Monitor how pricing changes performtrack whats working, whats not, and clearly share results with leadership and Finance.
• Use real-time data on customer behavior and market trends to quickly spot pricing opportunities or issues and adjust as needed.
• Lead a cross-functional, end-to-end pricing and promotions processensuring alignment across teams and seamless execution of pricing changes across all systems, including legacy platforms and those from acquisitions.
• Communicate the why behind pricing decisions clearly and consistently to executives, sales teams, and others who support customers.

What Success Looks Like

This role is measured by your ability to:

• Build a commercially sound, data-driven pricing function that drives top- and bottom-line growth.
• Develop high-impact pricing and promotional strategies that align with customer needs, market conditions, and business objectives.
• Improve cross-functional alignment and field execution around pricing changes and goals.
• Bring visibility, consistency, and ROI to all pricing actionsturning pricing into a repeatable growth lever.

Qualifications

• 8+ years of experience in pricing, revenue management, or commercial strategy roles (preferably in tech, SaaS, or complex multi-offering businesses)
• Deep understanding of pricing analytics, price elasticity, segmentation, and revenue optimization levers
• Strong cross-functional experience working with Product, Finance, Sales, and Data teams
• Proven ability to develop and execute strategic roadmaps in ambiguous, fast-changing environments
• Proficiency in pricing tools, data visualization platforms, and SQL or similar analytical toolsets a plus
• Excellent executive communication and stakeholder management skills