Sr. Director, Growth Marketing
Scorpion Therapeutics
Role
Lead growth marketing for Rakuten's user acquisition, overseeing multi-channel strategies to boost new user growth and optimize lifetime value.
Responsibilities
- Develop a data-driven acquisition approach
- Manage substantial marketing budgets with an emphasis on efficiency
- Build a test-and-learn culture with ongoing experimentation
- Monitor KPIs for continuous optimization
- Work cross-functionally with product, design, and engineering teams to scale operations through automation and new technology
Focus Channels
- SEM
- SEO
- mobile app and ASO
- paid social
- affiliates
- programmatic
- display
- emerging channels
Requirements
- 10+ years in marketing with proven success in scaling channels and improving efficiency
- Expert knowledge of Facebook, Google, programmatic platforms, and marketing tech tools like Amplitude, Datorama, Segment, Tableau
- Familiarity with Snowflake and SQL is a plus
- Leadership experience building and managing teams
- Ability to work in a fast-paced entrepreneurial environment and communicate effectively with executives
High Value
- Extensive experience in digital growth marketing, channel management, data analytics, and cross-functional collaboration
- Leadership in a rapidly expanding organization
Work Setup
Not specified, but likely hybrid or remote based on role scope.
#J-18808-LjbffrVacancy posted 4 days ago
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