CRM Manager

Relocation Assistance Offered Within Country Job Number #174701 - Overland Park, Kansas, United States Who We Are Colgate‑Palmolive Company is a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name. Hill’s, a Hill’s brand, has a purpose to transform the lives of millions of pet families through pioneering innovation, science‑led nutrition, and the best and brightest people. Founded more than 75 years ago, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. As the US #1 Veterinarian‑recommended pet food brand, we rely on knowledge with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Customer Relationship Management (CRM) Manager We are seeking an experienced CRM Manager to join our Integrated Brand Experience team. You will report to the Director, CRM and & CX. You will lead strategy for and oversee execution of a large volume of data‑driven CRM marketing initiatives supporting various teams across the US business. Your priorities will be quality customer acquisition and first‑party data utilization across email and other channels to drive CRM program growth, along with developing strategies that directly align to key business objectives. Responsibilities Own the strategy and vision for the CRM program to drive business objectives Work with other media channels to develop a holistic consumer journey and engagement plan Develop and oversee technical execution of data‑driven strategies for customer acquisition, email lifecycle journeys, behavior‑based email triggers, cross‑channel personalization, and data utilization in media Manage vendor relationships, contracts, and POs aligned with the CRM program budget Collaborate with key stakeholders across brand, marketing, digital product, and global teams Provide strategic support and thought leadership to the broader CRM team on campaign strategy, data operations, analytics & insights Ensure CRM program adheres to data privacy laws, CAN‑SPAM compliance, and database marketing best practices Manage workload and prioritization for business partners contracted to perform work for the CRM team Required Qualifications Bachelor's Degree in Marketing or related field At least 5 years digital marketing, CRM, and/or email marketing experience Experience with an enterprise Email Service Provider (ESP) Experience with a Customer Data Platform (CDP) Preferred Qualifications Experience leveraging data to create digital marketing strategies, especially for customer acquisition and/or lifecycle marketing campaigns Experience working with Salesforce Marketing Cloud and/or Salesforce Data Cloud Familiarity with US privacy laws, CAN‑SPAM regulations, and data collection best practices Ability to work cross‑functionally and collaborate with team members and stakeholders Strong project management, organizational and communication skills Strong critical thinking and problem‑solving skills Experience in holistic media planning 2+ years Compensation and Benefits Salary Range: $96,800.00 – $137,000.00 USD. Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for Executive‑level roles. Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies. Our Commitment to Inclusion We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. We foster an inclusive environment where everyone feels a true sense of belonging. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. #J-18808-Ljbffr