Social Media and Marketing Manager, Wholesale Apparel

Job Description

Job Description

PREMIER BRANDS GROUP HOLDINGS

Iconic by Nature, Exceptional by Design

Premier Brands Group Holdings, A Global Leader in Apparel, Jewelry and Accessories Design

Driven by excellence and innovative talent, Premier Brands Group is a leading, global apparel group of iconic brands, offering a diverse portfolio in denim, women’s apparel, and jewelry.

Premier Brands Group is comprised of three distinct businesses that create top-tier brands for the discerning consumer. One Jeanswear Group designs and distributes a distinguished portfolio of branded and private label Jeanswear throughout North America.

An apparel industry leader for 30+ years, The Kasper Group has remained committed to excellence in offering iconic brands and relevant womenswear designs.

The Jewelry Group has a 20+ year legacy of developing, sourcing and selling elevated fashion jewelry pieces, with a design-centric point of view.

Our legacy is rooted in our rich portfolio of the most covetable denim, apparel, jewelry and accessories brands in the world. Each respective group is Iconic by Nature and Exceptional by Design.

We are currently seeking an Associate Brand Marketing Manager.

This position reports directly to the VP of Marketing and works closely with the Director of Marketing, Creative Services.

SOCIAL MEDIA & CONTENT

• Support the planning and execution of seasonal social media and influencer marketing initiatives across Facebook, Instagram, TikTok, Pinterest, and X.

• Manage the social content calendar, daily publishing, and channel execution across all brand platforms.

• Assist with social media reporting, analytics tracking, and performance recaps.

• Monitor industry trends, platform updates, and competitor activity and share relevant insights with the team.

• Support paid social campaigns in partnership with internal stakeholders and external partners.

• Assist with community management, including responding to customer inquiries and engaging with followers across social platforms and brand websites.

• Conduct competitor and market research on a regular basis.

CONTENT CREATION

• Work closely with the Graphic Designer to create a diverse mix of content formats, including styling, storytelling, behind-the-scenes, product-focused, and trend-driven assets.

• Coordinate and schedule social content to support seasonal marketing initiatives and product launches.

• Develop supplemental social content to complement seasonal brand campaigns.

INFLUENCER & COMMUNITY MARKETING

• Coordinate influencer gifting, partnerships, and campaign logistics.

• Assist with influencer outreach, product seeding, tracking, and follow-up.

• Support community engagement initiatives across brand channels.

CROSS-FUNCTIONAL COLLABORATION

• Partner with Design and Sales teams to align on seasonal product focuses, retailer priorities, and product procurement.

• Support the Director of Marketing, Creative Services on photoshoot preparation and execution, including sample packing, steaming, organization, and shoot logistics.

• Assist the VP of Marketing with social commerce initiatives and product sampling programs.

• Collaborate with cross-functional partners to ensure marketing content and campaigns support broader business objectives.