Product Manager - Commercial Demand

Job Title: Product Manager (Offering Manager - Commercial Demand)

Job Description:

Trystar is at the forefront of advancing power solutions, charged and driven by a committed, dynamic team, tackling complex challenges, and creating innovative solutions. We're looking for motivated, driven, and talented individuals eager to be part of the future of power. Safety and integrity aren't just buzzwords, they are the north star guiding us as we aspire to wow our customers every day. We've created power solutions that are not only durable and unique but are also the result of exciting teamwork from every corner of our organization.

Individually and collectively, every team member at Trystar plays for each other and strives to deliver unmatched value and 100% accuracy to our customers every single day. Our cutting-edge headquarters is in Faribault, MN, a facility that is partially solar and wind powered by our own microgrid! Together, we are Trystar, where we power the future and nurture innovation for a brighter tomorrow.

Trystar's team members are our most important asset, and we expect this position to play a critical role in achieving our strategic objectives. We seek an Offering Manager - Commercial/Demand to lead our go-to-market strategy and demand creation agenda - translating solution capabilities into targeted segment plays, pipeline, and revenue.

If you know how to build commercial momentum in complex B2B markets, align cross-functional teams around a clear GTM direction, and drive accountability for revenue outcomes without owning the sales motion directly, this role is for you.

The OM - Commercial/Demand sets the demand creation strategy and go-to-market requirements for Trystar's solution portfolio. This role defines who Trystar targets, how the company positions against competitors, and what the Sales and Application Engineering teams need to win. Sales owns the forecast and executes the commercial motion; this role sets the direction, builds the plays, and holds the team accountable to penetration and cross-sell outcomes. Working in close partnership with Sales, Application Engineering, Commercial Strategy, and OM-IOI, this role ensures Trystar's commercial efforts are concentrated on the highest-value opportunities.
• Demand Creation: Build and activate targeted segment plays that translate solution value into qualified pipeline - defining who to target, how to position, and what it takes to win.
• Commercial Enablement: Set the requirements for sales tools, training, and competitive positioning that improve win rates and accelerate deal velocity in priority applications.
• Cross-Sell Penetration: Own the cross-sell strategy across the enterprise portfolio - identifying the highest-value attach opportunities and building the plays that capture them.
• GTM Launch Execution: Define the commercial launch requirements for new solutions, coordinating readiness across Sales, Marketing, and Application Engineering.

Key Outcomes:
• Cross-sell penetration rate: customers purchasing across two or more solution areas
• Pipeline creation by segment: new qualified opportunities from targeted demand plays
• Win rate improvement in priority segments and solution categories

We are looking for people who believe in our guiding principles and values of:
• Safety - We believe everyone should leave Trystar facilities in the same or better condition than when they arrived.
• Integrity - We're honest, transparent, and committed to doing what's right.
• Customer focus - We have relentless focus on our customers and their success.
• Right with speed - We use good judgement, make thoughtful decisions quickly, and execute them with purpose and intensity.
• Play for each other - We're a team. We show up for each other and we know that through teamwork we achieve greatness.
• Champion change - We know adaptation and improvement are requirements to survive and to thrive.
• Enjoy the journey - We create an environment where our team feels appreciated and has fun along the way.

In this role you will get to:

Segment Strategy & Demand Planning
• Develop segment-level demand strategies for priority verticals - data centers, industrial, commercial, utility, and healthcare - defining ICPs, value propositions, and qualification criteria.
• Work with Commercial Strategy (analysts) to translate market intelligence and competitive analysis into segment opportunities (sales plays) with clear targeting, messaging, and channel activation requirements.
• Set the commercial priorities that focus Sales resources on the highest-probability, highest-value opportunities within the Trystar enterprise portfolio.

Sales Enablement & Go-to-Market
• Define the enablement requirements and work with our marketing communications team to deliver - value propositions, discovery guides, and, competitive battlecards - that Sales and Application Engineering need to win.
• Support our Sales Win Room preparation and execution - ensuring segment playbooks, competitive context, and enablement tools are current and actionable for every session.
• Lead Application & Sales Tie-Out forums, maintaining alignment between solution direction and field execution priorities and providing clear feedback loops across our Solutions team from new offering development to lifecyle service opportunities.
• Define launch requirements for new solutions coming from OM-IOI, ensuring Sales readiness, channel activation, and demand creation plans are in place before commercial launch.

Cross-Sell & Portfolio Pull-Through
• Map and prioritize cross-sell opportunities across the enterprise portfolio, identifying application contexts where multi-solution combinations create superior customer value and higher Trystar margin.
• Develop structured attach plays for priority cross-sell scenarios - complete with targeting, positioning, and pricing guidance (working with our value capture leader) and track cross-sell rates as a core KPI.
• Partner with OM-Value Capture to ensure cross-sell pricing constructs reflect integrated solution value, not just individual solution pricing stacked together.

Qualifications:
• 7+ years of experience in product management, solutions marketing, commercial management, or go-to-market strategy in a B2B industrial, electrical, or technology business.
• Demonstrated success building demand generation strategies and commercial enablement programs that produced measurable pipeline and revenue outcomes.
• Strong understanding of B2B buying dynamics in complex, engineered product environments - multi-stakeholder sales cycles, channel dynamics, and specification-driven markets.
• Analytical capability to work with pipeline data, market research, and commercial metrics to prioritize investments and track performance.
• Exceptional cross-functional influence skills - able to align Sales, Engineering, Marketing, and Finance around a GTM direction without direct authority.
• Proven ability to integrate AI tools (e.g., Claude, ChatGPT, Copilot) into core workflows- research, modeling, communications, synthesis - with demonstrated examples of how AI accelerated output quality or speed.
• Monthly travel required for candidates not based in Minnesota.

Preferred skills:
• Experience in electrical power systems, mission-critical infrastructure, or adjacent capital equipment markets.
• Familiarity with CRM platforms (Salesforce or equivalent) and pipeline management disciplines.
• Experience in channel-intensive GTM models with distributors, EPCs, OEMs, or rental companies.
• Bachelor's degree in Business, Marketing, Engineering, or related field. MBA a plus.