Senior Manager, Insights & Analytics

Role Description

We’re looking for a Senior Manager, Insights & Analytics (Contract Employee) to drive research, strategy, and evaluation for national public service campaigns focused on Ad Council’s Mental Health Initiative aims to change social norms, reduce stigma around mental health, and encourage people to take a proactive approach to their wellbeing.

This position will report to the VP, Insights & Analytics of the mental health campaigns and is great for someone with:

• Excellent analytical skills
• A broad grasp of market research methodologies
• Strong written and oral communication skills
• Great project management skills
• A passion for social change

In this role, you will collaborate with:

• Cross-functional internal teams
• Agency planners
• Creatives
• Digital specialists
• Research partners

This role is highly collaborative and hands-on, ideal for a strong researcher and storyteller who can translate complex data into actionable insights.

Qualifications

• 4+ years of relevant experience in quantitative and qualitative research, including study design, analysis, and reporting.
• Strong understanding of a wide range of qualitative and quantitative market research methodologies.
• Excellent analytical, organizational, and project management skills.
• Ability to identify actionable insights and communicate them clearly — verbally and visually — to non-research audiences.
• Experience developing measurable objectives and KPIs to guide strategic briefs and program evaluation.
• Experience with multicultural marketing campaigns and coordinating multicultural research.
• Comfort managing multiple priorities and productive relationships with agencies, vendors, and stakeholders.
• Advanced proficiency in MS Office, especially PowerPoint and Excel.
• Familiarity with digital marketing metrics, including website and social analytics.
• Ability to work East Coast hours.
• Passion for social impact with experience or strong interest in mental health.
• Commitment to building an inclusive and equitable work environment.

Requirements

• Contribute to the design, analysis, and reporting of campaign tracking studies, custom research, and evaluation projects.
• Drive formative research to inform campaign strategy.
• Lead strategic and creative testing, including qualitative and quantitative advertising effectiveness research.
• Manage evaluation research, including campaign evaluation plans and ongoing tracking surveys.
• Partner with external research vendors on study execution.
• Draft surveys, discussion guides, and research instruments.
• Conduct advanced quantitative and qualitative analysis.
• Analyze data, develop compelling presentations, and synthesize findings into clear insights.
• Translate research findings into practical recommendations.
• Present insights to colleagues, agencies, funders, and partners.
• Serve as an insights partner to Strategy, Creative, PR, and Media teams.
• Manage multiple research projects and timelines simultaneously.
• Develop and maintain internal tools to track research activities.

Benefits

• Compensation for this position is $7,500 monthly, paid semi-monthly.
• Contract employees will be eligible to participate in limited benefits and paid time off.
• This role can be fulfilled remotely, from the Ad Council’s NYC office, or a hybrid mix of the two.
• Business travel may be required occasionally to attend in-person meetings, conferences, etc.

Company Description

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns.