Marketing Specialist

Role Description

This is a remote position. Incubyte is looking for a hands-on Inbound Marketing & GTM Operations Manager to take over and execute its inbound-led marketing and GTM operations. The website, SEO strategy, conference playbooks, referral ecosystem tracker, and partner ecosystem direction will already be created and handed over. This role is responsible for maintaining these systems, coordinating execution, tracking progress, and ensuring marketing activities move forward consistently.

The person will work closely with founders, sales, engineering teams, and external partners to support Incubyte’s inbound, referral, partnership, and conference-led GTM efforts. This is an execution-first role suited for someone who is organized, proactive, comfortable working with technical teams, and able to manage multiple marketing workflows independently.

Qualifications

• 2–5 years of experience in B2B marketing, inbound marketing, marketing operations, content operations, or GTM coordination.
• Experience working in B2B SaaS, technology services, AI, software development, IT services, consulting, or agency environments.
• Strong project management and execution skills.
• Experience managing content calendars, publishing workflows, and stakeholder follow-ups.
• Working knowledge of SEO content execution and basic SEO performance tracking.
• Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and website performance monitoring.
• Ability to coordinate with founders, sales teams, engineering teams, writers, designers, freelancers, and external partners.
• Strong written communication and content coordination skills.
• Comfortable working with HubSpot or similar CRM tools at a basic operational level.
• Strong ownership, follow-through, and ability to operate independently with predefined strategies and playbooks.

Requirements

• Experience executing B2B conference or event marketing playbooks.
• Experience supporting partner ecosystem or referral-led GTM activities.
• Experience working with technical teams to create or coordinate content.
• Familiarity with Webflow, WordPress, or similar CMS platforms.
• Experience creating or updating sales collateral.
• Basic understanding of lifecycle stages, lead sources, and campaign reporting.
• Experience in AI, cloud, data, product engineering, or software services marketing.

Benefits

• Dedicated learning & development budget.
• Sponsorship for conference talks.
• Comprehensive medical & term insurance.
• Employee-friendly leave policies.
• Home Office fund.
• Medical Insurance.