Associate Sales Manager (Western Region)

Overview Associate Sales Manager (Western Region) at Fotile America LLC. This range is provided by Fotile America LLC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range: $65,000.00/yr - $75,000.00/yr Responsibilities 带领团队超额完成区域月度、季度及年度销售目标，制定并执行市场渗透策略，重点开发潜力市场（如加州及周边州）。

分析区域人口结构、消费习惯及竞品动态，预判市场趋势与风险，制定差异化竞争策略。

建立城市损益模型，量化各城市运营效益，优化资源分配与政策设计，确保可持续发展。

主导产品作战规划，从优先级排序到落地执行，确保产品高效进入市场并实现战略破局。

设计并优化渠道策略，分类分级管理客户，精准匹配需求与渠道特性，最大化覆盖效率并避免冲突。

通过分级合作策略与CRM工具管理经销商网络，提升合作伙伴黏性，降低流失率。

拓展高潜力客户并建立长期共赢关系，推动战略合作与绩效增长。

制定经销商准入与退出机制，优化渠道质量，维护市场稳定。

制定区域营销方案，结合用户洞察与产品策略，设计高效触达路径，驱动转化与增值。

主导品牌营销活动落地，确保资源精准触达目标客户，促进销售目标达成。

搭建城市管控看板，整合销售、库存等核心数据，实现实时监控与智能预警。

优化库存周转效率，加速存货变现，减少资金占用与滞销风险。

优化终端门店体验，升级空间布局与服务流程，提升顾客转化率与品牌忠诚度。

识别区域运营风险，制定分级应对预案，提升组织抗风险能力。

领导并培养高绩效销售团队，强化战略思维、产品专业度及市场分析能力，制定本地化销售策略。

协同市场、产品、供应链等部门，确保战略对齐与资源高效配置；推动服务NPS管理迭代，提升口碑。

代表公司参与行业展会及活动，推广品牌并挖掘商业机会。

任职要求：本科及以上学历，5年以上销售管理经验，有家居建材/零售行业背景优先；精通渠道开发、经销商管理及市场分析工具（如CRM、Power BI）；结果导向，具备战略思维与跨部门协调能力；能适应高频出差，中英文流利。 Job Responsibilities (English) Drive the local sales team to overachieve the regional monthly, quarterly, and annual sales targets. Drive expansion of new and existing store locations to unlock incremental market potential and consumer reach. Analyze market and competitive trends to identify customer consumption habits, forecast sales potential, build competitor databases, and develop successful sales strategies. Develop and execute regional market penetration strategies, focusing on underserved areas in CA and surrounding states. Demonstrate balanced decision-making by integrating business realities and long-term objectives to navigate complex situations. Manage distributor networks through tiered partnerships and CRM, improving engagement and reducing churn. Identify and acquire high-potential clients with long-term partnerships. Design partner incentive programs and advise dealers on policies and procedures. Lead planning and optimization of direct store operations, establishing performance benchmarks and SOPs. Collaborate cross-functionally with Marketing, Product, Service, Training, and HQ Strategy teams. Develop and manage local trade show calendar and participate in events to represent Fotile. Lead and coach the local sales team to meet performance standards and drive growth. Establish execution accountability and continuous improvement through coaching and development plans. Ad hoc duties as assigned. Qualifications 5+ years of B2B sales or distributor management experience; home appliances or related industries preferred. Bilingual in English and Mandarin Chinese required. Strong relationship management and development skillset. Excellent negotiation, communication, organizational, and cross-functional collaboration skills. Strong leadership, analytical and execution capability with a goal-oriented mindset. Familiarity with the local North American market landscape is preferred. Bachelor’s degree in Business, Marketing, or related field preferred. Benefits 401(k) 401(k) 3% Match 401(k) matching Dental insurance Employee discount Health insurance Life insurance Mileage reimbursement Paid time off Parental leave Referral program Travel reimbursement Vision insurance Compensation Package Commission pay Holiday pay Schedule Monday to Friday Seniority level Mid-Senior level Employment type Full-time Job function Sales and Business Development Industries: Appliances, Electrical, and Electronics Manufacturing Note: This refined description excludes unrelated postings and boilerplate not pertinent to the role. #J-18808-Ljbffr Fotile America LLC