General Sales Manager

Raleigh, United States | Posted on 08/10/2026 Build the team. Develop the people. Hit the numbers. Raise the standard. ProCraft is a full-service residential construction company offering one accountable team forevery trade across the home. Our services include: Exterior: Roofing, siding, gutters, windows and doors, paint and coatings, concrete, driveways, decks, patios, fencing, and other outdoor projects. Interior: Kitchens, bathrooms, flooring, insulation, and energy efficiency. Full Scope: Additions, ADUs, new construction, whole-home renovations, three- andfour-season rooms, and fire, flood, and storm restoration. Raleigh is currently ProCraft's largest market, and we are looking for a General Sales Managerwho can take an established team and make it significantly better. OUR MISSION ProCraft exists to restore trust in residential construction by building the standard ofprofessionalism and craftsmanship so homeowners can dream boldly, build confidently, andtrust the work. Our goal is to serve 32,000 homeowners by 2032. THE RALEIGH OPPORTUNITY Raleigh is already a major operation and is on pace to serve approximately 100 homeownersper quarter in the near future. The opportunity is not to come in and personally become the top salesperson. It is to take a strong market and build a sales organization capable of consistently performing farbeyond where it is today. That means developing people, giving the team the coaching, resources, and field support theyneed to win, creating accountability, protecting leads, improving execution, retaining highperformers, and building a team that can consistently exceed its goals without depending on theGM to carry the number personally. WHAT WINNING LOOKS LIKE Your job is to build, develop, support, and hold accountable a sales team capable ofconsistently hitting and exceeding Raleigh's profitable growth targets without requiringyou to personally carry the market. Winning means: New representatives ramp quickly and correctly Good representatives get better and want to stay Underperformance is identified and addressed early Leads are assigned, worked, followed up, and protected Appointments, inspections, and opportunities are executed consistently The team serves the expected number of homeowners Revenue grows without sacrificing margin or homeowner experience The market regularly performs above its baseline and pushes toward 150%+ execution The person who crushes this role will be competitive enough to hate losing, but mature enoughto understand that the manager wins when the team wins. WHAT YOU WILL DO Recruit, onboard, train, coach, and manage field sales representatives Develop productive reps and help new hires progress through their ramp successfully Give representatives the coaching, resources, and field support they need to succeed Run sales meetings, one-on-ones, pipeline reviews, and scorecard accountability Coach in the field through ride-alongs, inspections, in-home appointments, and live sales situations Make sure leads are assigned quickly and worked consistently Identify what is preventing individual reps from succeeding and coach them toward improvement Remove obstacles that are preventing good reps from performing at their potential Challenge top performers to continue growing Protect team culture and retain productive representatives Monitor appointments, offers, agreements, Sold production, and homeowners served Step into difficult opportunities when leadership support is needed without taking ownership away from the rep Move opportunities through a clean and profitable production handoff Work closely with Inside Sales, Design, Estimating, Production, and Collections Raise the standard for professionalism, accountability, and execution throughout the Raleigh market HOW YOU WILL BE MEASURED Team Sold revenue against the Raleigh market baseline Representative performance and productive retention New-rep training and ramp progression Lead assignment and follow-up Coaching and field development Pipeline and CRM execution Market profitability and margin discipline Performance expectations are designed to be objective. As the team becomes stronger, serves more homeowners, and exceeds its numbers, you participate directly in that success. OUR CORE VALUES Do What's Required Win Together Take Ownership Be Resilient Be Coachable This is a role for someone who wants to spend the next several years building people, buildingleaders, and building one of the strongest sales organizations in the company. If your idea of winning is making the people around you better, building a team thatconsistently outperforms its goals, and creating something that continues to growbecause of the standard you established, this is your opportunity to be part of buildingsomething special. We want to talk to you. Requirements Five or more years leading teams in construction, remodeling, roofing, restoration, homeservices, or a comparable sales organization Proven record of driving profitable sales performance through a team Experience recruiting, onboarding, training, coaching, and holding salespeople accountable Strong understanding of lead management, pipeline management, and sales execution Competitive, hands-on, and comfortable being measured by numbers Willing to be in the field coaching alongside the team Comfortable having difficult conversations while remaining a genuine supporter of your people Able to diagnose why a representative is struggling and help create a path forward Someone who wants to build something for the long term, not simply hold the position for a year or two Live in or near the Raleigh, NC service area W2 leadership position in ProCraft's largest market Base salary plus objective performance compensation Strong six-figure earning opportunity with meaningful upside for exceptional performance Quarterly bonuses for reaching and exceeding Raleigh's Sold-production baseline Annual performance bonus tied to team results, homeowners served, and management execution $25,000 annual Wealth Bank opportunity at target performance , with long-term vesting that becomes accessible cash Company gas card for approved business fuel Company contribution toward individual healthcare Paid time off Proven recruiting, training, sales, and accountability systems Support from Inside Sales, Design, Estimating, Production, and Collections Clear opportunity to grow into broader market, state, and regional leadership as ProCraft expands #J-18808-Ljbffr