Associate Territory Sales Manager Neurodiagnostics

Associate Territory Sales Manager – Neurodiagnostics

Territory: North Central (Illinois-Northern, Iowa, Minnesota, Nebraska, North Dakota, South Dakota, and Wisconsin)

Location Requirement: Based in Chicago or Minneapolis/St. Paul metro area with access to a major airport (co-located/supporting the Senior Territory Sales Manager in the territory)

The Associate Territory Sales Manager – Neurodiagnostics collaborates with the Senior Territory Sales Manager in driving sales growth and customer success across Cadwell’s Neurodiagnostic product portfolio, including EEG and EMG systems. This field-based role focuses on executing tactical sales activities, supporting product demonstrations, handling smaller accounts and installations, and building foundational territory skills under the guidance of the Senior TSM. The ideal candidate is an ambitious, detail-oriented professional eager to learn clinical selling in neurodiagnostics, with strong execution skills and a desire to grow into a full Territory Sales Manager role. This role will report to the Area Sales Director - East.

Key Responsibilities:

• Sales & Strategy: Works with the Senior Territory Sales Manager to develop and execute sales plans, identify new opportunities, and achieve sales targets.


• Conduct high-volume prospecting and lead generation , including cold outreach, referral follow-up, and nurturing early-stage opportunities to build pipeline for the territory.


• Assist with and independently perform in-person product demonstrations for technologists, physicians, and purchasing stakeholders at assigned accounts.


• Manage smaller and mid-tier accounts , including routine follow-ups, accessory sales, and ongoing customer engagement to maintain and expand relationships.


• Support on-site product installations, in-service training , and customer onboarding for new accounts, ensuring smooth adoption and high satisfaction.


• Collaborate closely with the Senior TSM, Sales Specialists, Electrode team, and IONM team in team-selling efforts for hospitals, IDNs, and key opinion leader accounts.


• Maintain accurate and timely records in Salesforce CRM, including opportunity updates, activity logging, and contribution to territory forecasting and reporting.


• Participate in industry trade shows, regional events, and continuing education as directed.


• Serve as a customer advocate by coordinating support resources and relaying feedback to internal teams.


• Stay current on Cadwell Neurodiagnostic products, clinical applications, and competitive landscape through ongoing training.


• Perform other duties as assigned to drive territory growth and team objectives.

Required Qualifications:

• Bachelor’s degree in business, sales, marketing, healthcare, life sciences, or a related discipline.


• 1–3 years of professional sales experience (medical device, diagnostics, or healthcare preferred; entry-level candidates with strong aptitude considered).


• Demonstrated success in a sales support, inside sales, or customer-facing role with a track record of meeting activity or quota goals.

Key Skills:

• Strong prospecting and lead-generation discipline with the ability to execute consistently in a field environment.


• Excellent verbal and written communication skills, with comfort presenting to clinical and technical audiences.


• Consultative selling approach focused on understanding customer needs and positioning solutions.


• High energy, self-motivation, excellent organization skills, and ability to thrive with coaching and direction from a senior leader.


• Proficiency with CRM systems (Salesforce preferred) and Microsoft Office tools.


• Comfort working in clinical settings and building relationships with healthcare professionals.

Travel & Work Requirements:

• Approximately 70–80% travel within the assigned territory (average of 2–3 overnights per week), with occasional national travel for training/events.


• Must have a valid driver’s license, active vehicle insurance, and reliable transportation.


• Ability to lift up to 50 lbs (demo equipment) and work flexible hours to meet customer schedules.


• Territory assignments and reporting structure are subject to change at Cadwell’s discretion.

Salary Range

$75,000 - $85,000 USD