Marketing Manager - Demand Generation

Role Description

We are looking for a results-driven Marketing Manager – Demand Generation to lead and scale multi-channel marketing campaigns that drive qualified leads, pipeline growth, and revenue impact. This is an exciting opportunity for a performance-focused marketer who thrives in fast-paced environments and enjoys building data-driven growth strategies.

• Develop and execute end-to-end demand generation strategies to increase qualified leads and pipeline growth.
• Plan, launch, and optimize paid acquisition campaigns across platforms including Google Ads, LinkedIn, Meta, and other digital channels.
• Manage lead nurturing workflows, email marketing campaigns, and marketing automation sequences.
• Collaborate with sales teams to improve lead quality, conversion rates, and sales alignment.
• Track campaign performance using analytics tools and provide actionable reporting insights.
• Drive webinar, content, and event marketing initiatives to support brand awareness and lead generation goals.
• Optimize landing pages, funnels, and conversion paths for improved performance.
• Manage CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, or similar tools.
• Conduct audience segmentation, A/B testing, and campaign experimentation to maximize ROI.
• Stay up to date with industry trends, growth marketing strategies, and B2B demand generation best practices.

Qualifications

• 3+ years of experience in demand generation, growth marketing, digital marketing, or B2B marketing roles.
• Proven track record of generating leads and driving measurable pipeline growth.
• Strong understanding of paid advertising, email marketing, lead funnels, and conversion optimization.
• Experience using CRM and marketing automation platforms such as HubSpot, Salesforce, Pardot, or Marketo.
• Analytical mindset with experience using Google Analytics, reporting dashboards, and campaign attribution tools.
• Excellent communication and project management skills.
• Ability to work independently in a remote environment while collaborating cross-functionally.
• Experience in SaaS, tech, startups, or digital agencies is highly preferred.
• Familiarity with SEO, content marketing, and outbound marketing strategies is a plus.

Benefits

• Competitive salary based on experience and qualifications.
• Fully remote role.
• Opportunity to work with innovative global companies and high-growth teams.
• Clear career progression and leadership growth opportunities.
• Work on high-impact campaigns that directly influence business growth.
• Access to ongoing learning, mentorship, and professional development.
• Collaborative and supportive international team culture.
• Performance-driven environment with recognition and growth incentives.