Director of Sales - US Mass Market

Location: Maitland, FL (onsite)| Reports to: President | Travel: 30% | Type: Full-time, exempt About TELETIES TELETIES is a woman-owned hair accessories brand redefining everyday essentials with fashion, function, and purpose. From spiral hair ties with a “strong grip, no rip” to flat-back claw clips made for all-day comfort, every TELETIES product is designed to hold your hair—and your day—together. Built to last, stylish enough to wear on your wrist, and gentle on all hair types, TELETIES solves common pain points like slipping, snapping, and creasing. With a loyal customer base and growing retail presence, TELETIES is more than a brand—it’s a community committed to confidence, comfort, and better hair days for all. The Role We are looking for an experienced, highly motivated Director of Sales, US Mass Market to own and grow our product portfolio with major national retailers, including, but not limited to, Target, Walmart, Publix, Kroger, and Meijer , as well as broker and distribution partners. You are equal parts relationship builder, strategic thinker, and executor . You understand how large retailers operate, are comfortable working directly with buyers and cross-functional teams, and can translate POS sales data and retailer insights into actionable growth opportunities. Because we are a growing, entrepreneurial organization, you must also be comfortable being hands‑on. We value people who can think strategically while also being willing to roll up their sleeves and manage the details required to successfully service large, complex accounts. Key ResponsibilitiesAccount Management & Growth Own the relationship and revenue for assigned national accounts, serving as the primary contact for buyers, replenishment, broker, and distribution partners. Build account-specific plans that grow revenue, expand distribution, and deepen the partnerships — new placements, assortment expansion, added doors and seasonal programs. Manage and develop broker teams: train them on product, hold them to distribution and merchandising goals and ensure retailer deadline and deliverables are met. Lead account planning, line reviews, buyer meetings and business reviews. Develop strong relationships throughout each retailer organization and become a trusted partner to key decision‑makers including but not limited to replenishment, planning, category management and marketing at each retailer Understand the unique strategies, customer profiles and priorities of each retailer and translate those insights into opportunities for the brand. Own sales goals, trade spend budget, and profitability of your account portfolio. Monitor sales, sell-through, inventory, and account performance to identify opportunities and potential risks early. Partner with internal teams on demand forecasts and inventory needs, and flag meaningful changes to leadership before they become a surprise. Evaluate promotional ROI and decide where trade dollars deliver the most growth. Analyze retailer and product-level performance and provide recommendations for assortment optimization and future growth. Track account level performance against budget for sales, inventory, trade spend, deductions and chargebacks to ensure sales and margin targets are achieved. Support annual and seasonal sales and inventory planning for key accounts. Run New product launches, promotions, and seasonal programs end to end – timelines, submissions, samples, pricing, and item setup. Ensure broker meets all retailer deadlines and deliverables. Partner closely with Operations, Product Development, Marketing, Finance, and other internal teams to ensure successful execution and to build retailer‑ready selling stories Proactively identify and resolve issues that could impact retailer relationships, inventory, launches, or sales. Cross-Functional Leadership Act as the internal voice of the customer, ensuring retailer needs, opportunities and challenges are clearly communicated across the organization. Work closely with Product Development and Marketing to provide retailer insights that can inform future products, programs and sales strategies. Qualifications Required 5+ years of experience in key account management, national account sales, retail sales, or a related consumer products role. Demonstrate ability to build strong relationships with retail buyers, decision‑makers, and brokers Strong understanding of retail sales, forecasting, assortment planning, inventory, and sell‑through. Experience preparing for and leading buyer meetings, line reviews, and business reviews. Strong analytical skills with the ability to turn sales data into clear recommendations and action plans (Circana/IRI, Retail Link, Market 6, etc.). Excellent communication, presentation, and negotiation skills. Highly organized with the ability to manage multiple major accounts, priorities and deadlines simultaneously. Comfortable working in a fast‑paced, entrepreneurial environment where priorities can evolve quickly. Collaborative, resourceful, and willing to be hands‑on when needed. Advanced Excel and PowerPoint; experience working with retailer portals, reporting platforms, and sales/ERP systems preferred. Able to travel approximately 30% of the time. Preferred Experience in beauty, accessories or adjacent categories. Experience managing large national or big-box retail accounts, directly or through brokers. Experience owning trade spend budget and profit and loss responsibilities. Experience taking a new item or new category into a mass retailer from scratch. Experience with NetSuite and retailer EDI workflows. Annual performance bonus tied to revenue, margin and distribution goals for your portfolio. Medical, dental and vision plan. 401(k) with company match. TELETIES is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. #J-18808-Ljbffr