Marketing & Communications Lead I

The Marketing & Communications Lead I will be responsible for leading, developing, and executing RFMW marketing campaigns, managing content strategy, and planning and creating technical marketing content. This role will work closely with cross-functional teams to maintain external partner marketing relationships, drive brand awareness, customer engagement, lead generation, and technical marketing content through various marketing channels. This individual must be a team player with initiative, passionate about marketing and a contributor to RFMW's marketing strategy and campaign development. This position is primarily focused on project management, content strategy development, and campaign coordination. It also includes content support for tradeshows and occasional travel to support industry tradeshows. RFMW is an electronic component distributor of RF and microwave products. This position will be onsite in either San Jose, CA or Fort Worth, TX with the opportunity to work from home two (2) days a week after an initial 6 month training period. Accountabilities Coordinate marketing communication strategies to promote a company's brand, products, or services to its target audience. Plan and ensures consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Research and identify strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Create and drive content strategy utilizing Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) techniques to increase marketing content reach. Maintain and manage editorial calendar. Initiate and coordinate lead generation campaigns. Collaborate with stakeholders and technical staff to create technical content and marketing materials. Measure and analyze marketing activity performance and make recommendations for improvement and additional marketing channel development. Develop and write high-level technical content, as needed, for RFMW. Provide coordination assistance with additional business unit and/or corporate marketing activities, as needed. Track projects to measure effectiveness and prepare status reports for stakeholders. Support industry tradeshows with content development and occasional travel. Additional duties as assigned. Education & Experience Bachelor’s degree in Marketing or a related major preferred (i.e. Journalism, English, Communications, etc.), or commensurate work experience. Two to four plus years’ experience preferred. Project management and/or agency experience is a plus. Skills & Certifications Proficiency in Microsoft Office, Adobe Suite, and social media platforms (LinkedIn, Facebook). Strong project management skills with the ability to manage multiple projects and priorities. Ability to work creatively and problem solve in a collaborative, team environment. Advanced experience with SEO/GEO techniques, Google Analytics and Good Ad Words. Advanced technical content development and writing experience. Experience with multi-channel marketing campaign coordination, media coordination and buying. Ability to prioritize, multi-task and work independently with minimal supervision. Excellent written and verbal communication, organization and interpersonal skills required for cross-functional team interaction. What we offer our team members: A great benefits package that includes (but is not limited to) Medical/ Dental/ Vision, 401(k)/Roth plan with matching, Healthcare Savings Accounts. Educational Assistance (Tuition Reimbursement). Ongoing training throughout your employment with opportunities to participate in professional and personal development programs. A strong focus on giving back to our communities through philanthropic opportunities. Great culture and opportunities for growth and advancement. Total Annual Compensation: $76,000 - $85,000/year. Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. Visa sponsorship is not available for this role. Only candidates authorized to work in the United States will be considered. RFMW/XTG is an Equal Opportunity Employer, and we support protected veterans and individuals with disability thorough our affirmative action program. RFMW is a business unit of Exponential Technology Group, Inc. (XTG). XTG is a subsidiary of TTI, a wholly owned subsidiary of Berkshire Hathaway Inc. #J-18808-Ljbffr RFMW