Marketing Specialist

Marketing Specialist

At Vector Media, we're building the future of Mobility Marketing, where media moves with people, meets them in real life, and makes a lasting impression. In an advertising world cluttered with screens and scrolls, we deliver real-world media with real results. From digital bus shelters and street-level storytelling to experiential activations, college campus and sports partnerships, we connect brands with audiences in the moments that matter most. Our high-impact media, including fully wrapped vehicles and custom-built experiential assets, turns heads in cities nationwide. And with a presence in 50+ markets, we bring campaigns to life across communities, cultures, and coasts. Founded in 1998, Vector has grown from an OOH disruptor into a full-service platform built on data, creativity, and movement. We call it Marketing in Motion, an approach that blends storytelling and strategy to drive results across every channel we touch. But what truly sets us apart is how we show up: as partners. With our clients. With our media partners. With each other. Through accountability, innovation, and shared ambition, we're helping brands do more than reach people, we're helping them move people.

Vector Media is searching for a Marketing Specialist in New York City to join our Marketing Department. Reporting to the Marketing Support Manager, this role functions as an independent contributor responsible for developing and executing compelling marketing narratives and materials that support the sales team and communicate Vector Media's story to a broad B2B audience. The Marketing Specialist helps steward Vector's voice across owned and earned channels — ensuring our brand shows up clearly and consistently wherever our audience engages with us. This position is hybrid and requires a minimum of 3 days in-office.

Accountability: Taking ownership of our actions, learning from mistakes, and earning trust through responsibility.

Growth: Supporting personal and professional development, knowing that when our team members thrive, the company thrives.

Excellence: Always striving for the best possible results and never settling for "good enough".

Fun: Bringing energy, creativity, and joy into our work while celebrating our successes together.

Position Summary

Vector Media is searching for a Marketing Specialist in New York City to join our Marketing Department. Reporting to the Marketing Support Manager, this role functions as an independent contributor responsible for developing and executing compelling marketing narratives and materials that support the sales team and communicate Vector Media's story to a broad B2B audience. The Marketing Specialist helps steward Vector's voice across owned and earned channels — ensuring our brand shows up clearly and consistently wherever our audience engages with us. This position is hybrid and requires a minimum of 3 days in-office.

What You Are

• A creative and strategic communicator with a passion for storytelling and brand voice.
• Capable of managing multiple projects and channels simultaneously while adapting to shifting priorities.
• A collaborative team player who is equally effective working independently on tasks that contribute to larger cross-departmental goals.
• A proactive self-starter who identifies opportunities to strengthen Vector's market presence and has the initiative to act on them.

What You'll Bring

• 3-5+ years of experience in a marketing, content, or communications role, ideally within the advertising, media, or marketing industries with a focus on B2B.
• Proven ability to develop marketing narratives and materials that resonate with business audiences and support sales efforts.
• Strong written and verbal communication skills, with experience creating content across a variety of formats and channels.
• Hands-on experience managing digital marketing channels including social media, email marketing, and content strategy.
• Familiarity with AEO (Answer Engine Optimization) and emerging best practices for AI-driven search visibility.
• Experience working with external vendors, agencies, and partners to execute marketing programs.
• A design-oriented sensibility for creating visually engaging content and collateral that reflects the Vector brand.
• Comfort working cross-functionally with internal teams including Sales, Operations, Experiential, and Leadership to align marketing with business goals.
• Experience coordinating or supporting presence at industry events, partner activations, and internal company events.
• Proficiency in tools such as Google Workspace, social media management platforms, email marketing tools (e.g., Mailchimp, HubSpot), and CMS platforms.

What You'll Do

• Help manage Vector's external website, ensuring content is current, on-brand, and optimized for search and engagement.
• Manage social media channels (LinkedIn, Instagram, etc.), developing a consistent cadence of content that builds brand awareness and audience engagement.
• Plan, write, and distribute email newsletters to external audiences, capturing brand voice, maintaining list hygiene and tracking performance metrics.
• Develop and distribute press releases, media alerts, articles in coordination with company spokespeople and outside PR/media partners.
• Curate and distribute content via internal channels to keep the organization informed and aligned.
• Develop and execute SEO/AEO strategies to improve organic visibility across Vector's digital channels.
• Monitor digital performance using available analytics tools and report on key metrics, identifying opportunities for continuous improvement.
• Help develop marketing narratives that articulate Vector Media's value proposition to B2B audiences.
• Create and update sales support materials including one-pagers, capability decks, case studies, and partner-facing collateral.
• Collaborate with internal teams across Sales, Audience Insights, Experiential, Operations to ensure marketing efforts reflect business priorities.
• Coordinate Vector Media's presence at industry conferences and trade events, including logistics, materials, and promotional strategy.
• Support planning and execution of agency and partner events, ensuring consistent brand representation and strong relationship touchpoints.
• Assist in organizing and marketing internal employee events that foster company culture and team engagement.
• Work with outside vendors and agency partners to produce marketing assets on time and on budget.
• Brief external partners, review deliverables for quality and brand consistency, and ensure timely execution.

Compensation and Benefits Pay Range Details are $67,000–$75,000. This range reflects base compensation and may be subject to change. Final compensation will be commensurate with the candidate's experience, education, skills, credentials, and other job-related factors. Company Benefits include Medical, Dental, and Vision insurance, Health Savings Account (HSA), Flexible Spending Accounts (FSA), 401(k) Retirement Plan, Paid Time Off Policies, Company-Established Paid Holidays, Basic Life and AD&D Insurance, Short-Term and Long-Term Disability, and Qualified Transportation Program (QTP).

Vector Media is an Equal Opportunity Employer and does not discriminate on the basis of sex, race, age, national origin, ethnic background, disability, veteran status or any other characteristic protected by law.