Vice President of Sales

Job Description

Vice President of Sales — Regulated Consumer Products

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Location: Remote (United States)

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Compensation: $190,000 – $220,000 base + bonus and commission

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Employment Type: Full-time

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About the Company

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We are a fast-growing manufacturer and marketer of hemp-derived cannabinoid products, built on a commitment to innovation, quality, and consumer experience. Our portfolio includes multiple in-house brands spanning fun, approachable products and premium extracts. We operate at the intersection of formulation, production, and brand — and we're focused on pushing the category forward.

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About the Role

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As Vice President of Sales, you will own the execution of our national sales strategy — building the systems, standards, and team that turn vision into predictable revenue. We're looking for a builder , not just a manager. Someone who can recruit and develop a best-in-class sales organization, install the machine, and own the number.

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If you're only capable of talking, this role is not for you.

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Key Responsibilities

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Sales Operating System & Standards

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• Build, own, and optimize the sales operating system in partnership with leadership
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• Standardize how the team sells — shared process, pipeline discipline, and clear performance standards across every territory
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• Identify gaps in coverage, accounts, and process, and close them systematically
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• Adapt proven systems to the nuances of our industry, channels, and stage of growth
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• Establish the metrics and forecasting models that make revenue predictable and coaching objective
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Strategic Leadership

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• Build and develop the sales leadership team that owns day-to-day execution
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• Develop talent at every level and set the team up to win
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• Recruit aggressively across leadership seats, open territories, and key roles
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• Set the culture of accountability and buy-in across the sales organization
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Sales Execution & Accountability

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• Own the operating rhythm: forecasts, pipeline reviews, quota attainment, and performance management through your leadership layer
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• Own the number — national revenue targets across wholesale, distribution, and retail channels
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• Make data-driven territory, account, and people decisions using CRM and sales intelligence tools
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Industry & Market

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• Learn our channel deeply — specialty retail, distributors, wholesale — and stay ahead of regulatory and competitive shifts
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• Other duties as assigned
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Qualifications

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• 5+ years of sales leadership with a track record of building — not inheriting — the systems behind a scaled sales organization: quota models, coaching frameworks, and performance standards you can show on paper
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• Proven leader of leaders: has built and managed through a leadership layer — developing managers, not just reps — in a scaled, multi-territory sales organization
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• Experience in hemp, cannabis, beverage-alcohol, or other regulated or distribution-heavy industries strongly preferred; deep retail and wholesale fluency
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• Low-ego learner: masters the nuances of our industry before installing solutions — adapts proven systems rather than forcing the business into old ones
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• Data-driven operator comfortable in CRM and analytics tools; balances big-picture strategy with hands-on execution
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• Must be 21 or older , eligible to work in a regulated product industry, and able to travel as needed
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• Models the logic behind decisions — quota design, territory math, capacity planning — so choices are built on data rather than gut
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Key Performance Indicators

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• New accounts opened
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• Qualified meetings scheduled
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• Monthly sales growth
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• Distribution gains
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• SKU placements per account
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• Account activation rate
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• CRM compliance and activity levels
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