Social Media Manager

Social Media Manager

Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across the America First Credit Union brand, products and services.

Lead the development of organization-wide social media management standards, policies and rules of engagement for social media.

Development and implement creative content, engagement and measurement strategies for the America First social media channels.

Develop and expand community and/or influencer outreach efforts.

Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)

Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.

Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.

Work with all levels of management to explore and identify ways to integrate social media into business strategies and marketing campaigns.

Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.

Oversee paid social media strategy and budgeting

Maintain appropriate audit and risk management documentation for all social media activities

Four year degree required in Marketing, Public Relations, or similar.

5+ years experience in social media advertising, communications or marketing.

Excellent written and verbal communication skills.

Strong technical background with advanced computer skills.

Aptitude to develop and maintain strong working relationships with both internal and external stakeholders.

A solid understanding of ethical search engine optimization techniques.

Exceptional leadership capabilities and strong interpersonal skills.

Extremely strong communication and presentation skills.

Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software).

Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.

Experience with creating and identifying quality social media content related to finances, community involvement, education is preferred.

Ability to work effectively under deadlines and juggle several assignments simultaneously.

Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required.

Data, analytics, and metrics oriented.