Wholesale Marketing Manager

Wholesale Marketing Manager

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We're building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

We're a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. We build and scale our own brands. We invest in AI and automation like few others in eCom. We test fast, grow fast, and help you do the same. Be part of a dynamic, diverse, and talented global team. 100% Remote, USD competitive salary, paid time off, and more.

Key Responsibilities

We are looking for an innovative and proactive wholesale marketing manager to lead the retail and wholesale marketing organization for Trafilea's brands—Shapermint and Truekind—across North America and internationally to drive sell-through, brand equity, and retail expansion. You will own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels. This role ensures marketing excellence and brand consistency across all physical and digital retail environments, driving measurable impact on revenue and brand performance.

1. Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists.
2. Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics.
3. Support freestanding store launches with playbooks, launch plans, and evaluations.
4. Ensure creative and merchandising alignment with brand positioning and retailer guidelines.
5. Monitor sell-through, traffic lift, and digital performance metrics for all campaigns.
6. Own retail marketing budget allocation, including co-op spend and production costs.
7. Implement AI-driven tools for campaign tracking and creative optimization.
8. Project & campaign reporting for senior leadership

Job Requirements

• 10+ years in retail or wholesale marketing with proven success leading multi-channel campaigns (in-store, digital, influencer, media) with measurable impact. Experience collaborating with major retailers (Walmart, Macy's, Kohl's, Nordstrom, etc.). Familiarity with apparel retail environments; intimate apparel experience a plus.
• Demonstrated ability to negotiate professionally, lead vendor & retailer relationships.
• Data-driven mindset with the ability to confidently use metrics to optimize marketing spend and storytelling.
• Proficiency in MS Excel (advanced formulas, pivot tables), Google Workspace, and project management tools (e.g., Asana).
• Hands-on experience implementing or using AI-driven tools to improve efficiency, reporting, and campaign performance analysis.
• Excellent communicator and active listener; able to influence at all levels, including executives, vendors, and cross-functional teams.
• Strategic thinker who applies the 20-80 principle to prioritize actions with greatest impact. Anticipates challenges, adapts fast in dynamic environments, and always develops contingency plans.
• Strong problem-solver who connects data and critical insights to drive effective decisions. Turns mistakes into process improvements, embedding learnings into scalable solutions.
• Raises the bar for detail orientation, quality, and brand standards.
• Highly adaptable, collaborative, and team-oriented, but comfortable taking ownership and accountability. Acts like an owner, with a bias for speed, performance, and raising