Inside Sales Representative

Technical Inside Sales Representative

Falcon Electric, Inc. (an Avnan Company) is a leader in online UPS technology and high-reliability power conversion systems. With over 35 years of experience, we pioneered high-frequency online UPS systems under 10kVA and have manufactured private-label solutions for some of the world's leading UPS brands.

Known for our military-grade quality and engineering excellence, Falcon designs power solutions built to lastoften exceeding 12 years of service life. Every product is rigorously tested before release, and our engineers work closely with customers to ensure the right solution is implemented from day one.

In an industry dominated by disposable products, Falcon offers a smarter, more sustainable alternativedelivering exceptional reliability, lower total cost of ownership, and long-term value. We earn customer loyalty through performance, quality, and unwavering commitment to customer satisfaction.

About the Role

We're looking for a driven and technically curious Technical Inside Sales Representative to manage and close sales opportunities in a fast-paced, industrial manufacturing environment.

This is a full-cycle sales role, where you'll own opportunities from initial inquiry through quoting, negotiation, and close. You'll manage a mix of short sales cycles (23 weeks) and larger, project-based opportunities (36 months).

The role is primarily focused on inbound and qualified opportunities, with some proactive outreach to support pipeline growth.

You'll work closely with engineering, operations, and supply chain teams to deliver accurate, technically sound solutions that meet customer requirementswhile directly contributing to revenue growth and customer success.

What You'll Do

Sales & Revenue Generation

• Own and close inbound and qualified sales opportunities from initial inquiry through to order placement
• Manage a mix of short-cycle deals (23 weeks) and longer, project-based opportunities (36 months)
• Respond to inbound inquiries and proactively follow up on qualified leads
• Conduct discovery conversations to understand customer technical and commercial needs
• Prepare and present accurate quotes and proposals aligned with customer requirements
• Negotiate pricing, delivery timelines, and commercial terms within approved guidelines
• Maintain ownership of opportunities through order placement and handoff to operations

Technical & Commercial Coordination

• Translate customer application requirements into appropriate technical solutions
• Review specifications, datasheets, and basic schematics to ensure solution fit
• Partner with engineering, manufacturing, and supply chain teams to confirm feasibility, lead times, and costs
• Support customers with technical clarification throughout the sales process

Account & Relationship Management

• Build and maintain strong customer relationships through consistent communication and follow-up
• Support repeat business, reorders, and ongoing customer needs
• Identify upsell and cross-sell opportunities within existing accounts

Systems, Process & Reporting

• Maintain accurate and up-to-date records in the CRM system
• Track opportunities, quotes, and forecasts to support sales planning
• Follow established sales processes, pricing policies, and approval workflows
• Participate in sales meetings, pipeline reviews, and performance discussions

What You Bring

Education

• Diploma or degree in Electrical Engineering Technology, Electronics, Industrial Technology, Power Engineering, Energy Systems, or a related field is an asset
• Equivalent combination of education and relevant industry experience will also be considered

Experience

• 35 years of B2B sales experience in a technical or industrial environment
• Experience selling products or solutions in one or more of the following industries:
• UPS (Uninterruptible Power Supply) systems
• Power and Power electronics
• Power supplies (AC/DC, DC/DC)
• Frequency converters / VFDs
• Network and IT equipment or infrastructure products
• Renewable energy systems (solar, wind, energy storage)
• Electrical distribution equipment, including switchgear
• Proven experience managing short sales cycles and project-based opportunities

Skills & Competencies

• Strong technical aptitude with the ability to quickly learn and understand complex products
• Solid commercial awareness with attention to pricing, margins, and accuracy
• Clear and professional communication skills, both written and verbal
• Highly organized with strong follow-up and time management skills
• Customer-focused with a proactive, solutions-oriented approach
• Comfortable collaborating cross-functionally with engineering, operations, and supply chain teams
• Resilient and adaptable in a fast-paced, technical environment
• Strong sense of ownership and accountability for results

Why Join Falcon

• Own real deals from inquiry to closenot just lead generation
• Sell high-quality, engineered products with strong repeat business and long-term customer relationships
• Work closely with engineering and operations in a collaborative, cross-functional environment
• Make a direct impact on revenue growth and customer success
• Opportunity to grow within a technically driven sales organization backed by 35+ years of industry expertise

We are proud to be an equal-opportunity employer and are committed to building a work environment that is both diverse and inclusive. You will receive consideration for employment regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age.