Communications & Marketing Specialist

Posting Number: PG194773EP Internal Recruitment : No Working Title: Communications & Marketing Specialist Anticipated Hiring Range: $65,000 - $73,000 Work Schedule: Monday - Friday, 8:00am - 5:00pm; hybrid eligible Job Location: Raleigh, NC Department : Institute For Transportation Research & Education About the Department: The Institute for Transportation Research and Education (ITRE) is a North Carolina State University institutional research center. Located within the University’s visionary Centennial Campus, ITRE conducts surface, water, and air transportation research, while providing professional training and educational opportunities. ITRE collaborates with other University of North Carolina (UNC) system campuses and partners with transportation professionals around the globe. ITRE was authorized by the NC General Assembly in 1976 and chartered by the UNC System Board of Governors in 1978. ITRE operated fully as an inter-institutional unit of the UNC System until 1992 when it moved to NC State’s campus. From 1992 to 2012, ITRE continued to operate as a multi-campus institute, reporting to the UNC System office for strategic direction with administrative support and oversight from NC State. Since 2012, ITRE has operated as an NC State institute in all respects. ITRE is a university-based institute committed to leadership in the study of surface and air transportation issues through fostering analytical thinking, integrating technology in education and research, serving as a catalyst for problem solving, and cultivating professionals and students dedicated to excellence in transportation. Wolfpack Perks and Benefits: As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone. What we offer: Medical, Dental, and Vision Flexible Spending Account Retirement Programs Disability Plans Life Insurance Accident Plan Paid Time Off and Other Leave Programs 12 Holidays Each Year Tuition and Academic Assistance And so much more! Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership , and Wellness Programs that aim to build a thriving wolfpack community. Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered. Essential Job Duties: The Communications & Marketing Specialist is part of the ITRE Creative team and responsible for overseeing the strategic planning, execution, and optimization of specific ITRE campaigns, resources, and communications across a variety of platforms, including both online and print. This position will collaborate with teams across ITRE to elevate the visibility and impact of the institute’s initiatives. This role will be responsible for developing and managing campaigns, and supporting communications needs for various programs (including RailTAP, NC Vision Zero, LTAP, AirTAP) and events (e.g. NC Traffic Safety Conference). Key Responsibilities: Marketing Content Creation: Create content including digital ads, outreach materials, graphics, short-form videos, and strategic messaging to drive traffic to ITRE resources, events, and classes. Collaboration: Work closely with graphic designers and video producers on ITRE Creative Team to produce graphics and videos for public outreach. Promotional Strategy: Create and implement marketing plans for safety campaigns and events. Serve as Chair of the NC Traffic Safety Conference Marketing Subcommittee. Social Media Content Development: Craft engaging content (including copy, images, and short-form video) for ITRE pages. Community Management: Monitor social channels, respond to comments/messages, and foster a positive, active community on ITRE pages. Strategy & Planning: Develop and execute a comprehensive social media strategy aligned with broader marketing goals and brand identity. Email Newsletters Content Strategy and Development: Write email newsletters, including the monthly Traffic Safety Advocate, NCTSC, RailTAP, and the quarterly LTAP newsletter. Contact List Management: Manage contact lists for various ITRE groups. Evaluation/Reporting Search Engine Optimization (SEO): Optimize website content, campaigns, and digital ads for SEO. Research and implement content recommendations to increase the reach of ITRE resources and campaigns. Performance Evaluation: Evaluate effectiveness of communications efforts, develop approaches to improve outcomes, and work to implement these improvements. Quarterly Reports: Assist staff with quarterly reports. Events (average one day/month and 3-5 annual conferences) Attend ITRE-sponsored events to take photos and write about them, including but not limited to: NC Traffic Safety Conference (biennial 2.5 day conference) NC World Day of Remembrance LTAP, AirTAP and RailTAP classes Community and professional meetings This role is well suited for someone who enjoys content creation, relationship building, and all things transportation! Other Responsibilities: Other tasks and responsibilities may be assigned based on the needs of the organization and evolving priorities. Minimum Education and Experience: Bachelor’s degree and two years of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions Other Required Qualifications: Excellent written and oral communication skills Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Strong editing and proofreading skills Social media management experience Excellent organizational skills Strong attention to detail Preferred Qualifications: Knowledge of behavior change communication, public health marketing, and/or psychology of persuasion Working knowledge of ad serving tools Experience with the development, tracking, and management of paid advertising, including social media advertising and traditional advertising Experience in video production Graphic design Knowledge and experience with Search Engine Optimization Required License(s) or Certification(s): N/A Valid NC Driver's License required: No Commercial Driver's License required: No Job Open Date: 08/05/2026 Anticipated Close Date: Open Until Filled Position Number: 00112216 Position Type: EPS/SAAO Full Time Equivalent (FTE) (1.0 = 40 hours/week): 1.0 Appointment: 12 Month Recurring Mandatory Designation - Adverse Weather: Non Mandatory - Adverse Weather Mandatory Designation - Emergency Events: Non Mandatory - Emergency Event Department ID: 062001 - Institute For Transportation Research & Education EEO: NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact View phone number on click.appcast.io to speak with a representative of the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at View phone number on click.appcast.io or View email address on click.appcast.io. Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. #J-18808-Ljbffr NC State University