Marketing & Operations Coordinator

Role Description

We're currently looking for top talent to fill the role below:

• Role: Marketing & Operations Coordinator
• Monthly Rate: $650-750
• Availability: 20 hours/week
• Time Zone: 9AM- 12NN EST

To streamline your application, please carefully review and complete ALL THREE items below before proceeding to the application form.

What to Prepare:

• English Proficiency Rating – You will need to enter your CEFR English proficiency level in the application form. If you’re unsure of your rating, you can take a quick assessment here: EF SET Quick Check.
• Coconut VA Profile (Resume) – Before submitting your application, please create your Coconut VA profile using this template: Coconut VA Profile Template. ⚠️⚠️⚠️ YOUR RESUME MUST FOLLOW THIS FORMAT AND SHOULD BE IN ENGLISH. This is a test of how keen you are with details and how well you follow instructions. ⚠️⚠️⚠️
• 1-Minute Introduction Video – Record a short introduction video (preferably using Loom) and provide the link in your application. Important: By submitting your video, you grant Coconut permission to share it on our platforms to help increase your chances of being matched with a client. Videos with broken or dummy links will result in disqualification.

Experience Needed/Responsibilities

• Own day-to-day marketing operations and keep marketing projects moving from planning through execution.
• Maintain marketing calendars, campaign timelines, and product launch schedules to ensure deadlines are met.
• Coordinate with agencies, freelancers, contractors, and other external partners to keep projects on track.
• Organize and maintain creative assets, marketing files, and internal documentation.
• Upload blog content and educational resources to support AI search optimization and organic visibility.
• Build, schedule, and manage email marketing campaigns.
• Create and maintain automated email flows and customer nurture sequences.
• Manage email marketing calendar and customer segmentation.
• Monitor email campaign performance and recommend improvements to increase engagement and conversions.
• Schedule and publish content across Instagram and TikTok.
• Coordinate user-generated content (UGC) campaigns and manage relationships with creators and influencers.
• Maintain an organized content library and track content performance metrics.
• Research competitors, skincare industry trends, influencer opportunities, and emerging marketing strategies.
• Support ecommerce operations by coordinating product launches, promotions, website updates, and FAQ maintenance.
• Monitor the website for issues and coordinate fixes when necessary.
• Manage the Faire wholesale storefront.
• Process wholesale inquiries and coordinate retailer sample shipments.
• Maintain retailer and wholesale partner databases.
• Prepare wholesale sales materials and track follow-ups with boutiques, spas, and retail partners.
• Lead preparation for the bi-weekly Customer Insights meeting.
• Compile reports covering Shopify and Amazon reviews, customer support trends, sales performance, marketing performance, competitor activity, and emerging opportunities.
• Maintain a centralized database of customer feedback, objections, FAQs, product requests, marketing ideas, and retailer insights.
• Provide executive support through calendar management, inbox management, meeting coordination, research, documentation, and occasional travel logistics.
• Support strategic initiatives including wholesale expansion, customer segmentation, AI optimization, retail readiness, customer retention, conversion rate optimization, product launches, holiday campaigns, and strategic partnerships.

Good to have

• Highly organized with excellent project coordination skills.
• Strong experience supporting marketing operations and campaign execution.
• Experience with email marketing, automation, and audience segmentation.
• Comfortable managing multiple projects and stakeholders simultaneously.
• Strong attention to detail and ability to build repeatable systems and processes.
• Proactive, self-driven, and able to follow projects through to completion.
• Strong research and analytical skills for customer insights and market research.
• Excellent written and verbal communication skills.
• Ecommerce experience, preferably with skincare or consumer products.
• Wholesale or retail partnership experience.
• Experience managing creator or influencer relationships.
• Familiarity with AI search optimization (AIO) and content marketing.
• Experience preparing reports and presenting customer insights.
• Interest in skincare, beauty, or wellness industries.

Non-negotiable Requirements

• Klaviyo
• Canva
• Shopify

Industry/Tools Experience

• Klaviyo
• Canva
• Shopify
• AI for analysis

Benefits

• ✅ Competitive Salary – We recognize your skills and experience with a great compensation package.
• ✅ 13th Month Pay – Enjoy an extra month’s salary—because who doesn’t love a little bonus?
• ✅ Paid Time Off – Recharge with 12 days of PTO to use however you like—vacation, self-care, or just a break from it all!
• ✅ US Holidays Off – Enjoy 12 paid US holidays throughout the year.
• ✅ Maternity & Paternity Leave – We support growing families with dedicated leave for new parents.
• ✅ Comprehensive Healthcare – We’ve got you and your family covered with quality healthcare benefits.
• ✅ Life Insurance* – Our full-time HMO plan includes life insurance for extra peace of mind.
• ✅ Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources.
• ✅ Milestone Gifts & Birthday Treats – We celebrate your achievements and make your special day even better!
• ✅ Exciting Team Experiences – Think island getaways, virtual town halls, and regional meetups—because work should be fun, too!
• ✅ Stay Connected – Be part of a supportive network where you can learn, grow, and connect with amazing people.

Some benefits may vary. Full details will be provided during the onboarding process.