Senior Director of Marketing

Senior Director, Marketing

AristaMD is the premier virtual-first professional medical corporation providing specialty care. We enable risk-bearing PCPs to improve access to specialty care, enhance clinical outcomes, and reduce the total cost of care. Our program, SC360, reviews every specialty referral for clinical appropriateness and routes it to one of three tracks: an eConsult, a virtual specialty care visit, or a curated in-person specialty network. This ensures every patient gets the right care, at the right time, through the right channel.

The Senior Director, Marketing is a foundational leadership role responsible for building AristaMD's growth marketing function from the ground up, spanning growth and usage marketing and account-based marketing. You'll do the hands-on work yourself, and you won't be doing it alone: a design consultant and a marketing operations/HubSpot consultant are already in place to support the work from day one. As the function proves out, this role is expected to grow into building and leading a team, with dedicated people eventually supporting each part of the department you help design. It starts with one person building the foundation. It won't stay that way.

This is not a brand, communications, or PR-first role. It's a growth marketing and ABM role, focused on generating and accelerating pipeline through hands-on campaign execution and account-based programs, backed by real marketing operations depth. This is a role for someone stretching up into bigger scope and ownership, not someone senior reaching down for an easier pace. If you want to build something from the ground up and grow into leading it, this is that role.

Key Responsibilities

• Campaign Calendar & Reporting: Own the campaign calendar and reporting for marketing to AristaMD's existing customer base, including newsletters, webinars, nurture sequences, and usage campaigns that drive adoption and utilization among providers already served.
• Marketing Operations Partnership: Partner with the marketing operations consultant to build and maintain lifecycle stages, attribution, and segmentation in HubSpot.
• Performance Reporting: Report monthly on utilization lift and net-new active provider engagement, by account.
• ABM Foundation & Automation: Finish building AristaMD's account-based marketing foundation, including our CMS-data-driven ICP scoring tool and the third-party data and contact-enrichment partnerships that feed it, and turn it into a continuous, automated process for identifying, scoring, and engaging target accounts, rather than a one-time list-build.
• Outbound Direction: Direct how that engine feeds outbound execution, partnering closely with business development on targeting, messaging, and sequencing as the account universe grows.
• Playbook Development: Build repeatable playbooks so campaign-building doesn't depend on any one person.
• Sales Enablement & Collateral: Own the collateral library, including one-pagers, case studies, and competitive materials, working with the design consultant to keep every asset current and on-message.
• Marketing Material Intake: Run the marketing material request process: intake, vetting, and turnaround for materials requested across the team.
• Consistency Across Channels: Keep messaging, terminology, and design consistent across every channel and asset the function produces, working from positioning set by Growth and clinical leadership.
• Process Design: Design and stand up the operating processes a growth marketing function needs as it scales.
• Org Design & Team Building: Recommend the org structure and hiring plan for marketing as the business grows, then build and lead the team, one function at a time, as headcount is approved.
• Cross-Functional Partnership: Partner closely with Revenue Operations, Sales, and Client Experience so marketing, sales, and account management work off the same data and definitions.

Qualifications

• 7+ years in B2B marketing, with genuine hands-on depth in growth marketing and account-based marketing specifically, not a generalist brand or communications background
• Direct, hands-on HubSpot (or comparable marketing automation platform) experience: able to build lifecycle stages, nurture sequences, attribution, and segmentation independently
• A track record of building a marketing function or program from scratch, without an existing team or an established playbook
• Strong written and verbal communication skills; comfortable presenting to executive, clinical, and cross-functional audiences
• Data driven approach; comfort interpreting program and pipeline data and generating actionable insights
• Highly organized with strong project management skills; able to manage multiple priorities (campaigns, content, events, ABM) in a remote environment

Skills & Competencies

• Growth & ABM Depth: Credible, hands-on experience building account-based marketing programs and growth campaigns from strategy through execution
• Marketing Operations: Direct fluency in HubSpot (or equivalent): lifecycle stages, attribution, segmentation, and campaign builds
• Project Management: Runs complex, multi-workstream programs (campaigns, content, events, ABM) with minimal oversight
• Cross-Functional Partnership: Builds trust with Growth, RevOps, Sales, Client Experience, and clinical leadership; translates results into shared pipeline and utilization insights
• Analytical Thinking: Translates program and pipeline metrics into meaningful insights and improvement actions
• Adaptability & Builder's Mentality: Thrives building a function from the ground up in a fast-paced, high-growth environment; self-directed and mission-aligned

Compensation

• Total target compensation: $210,000 to $246,000, base plus bonus, based on experience and scope
• Benefits: medical, dental, vision, and a flexible vacation policy