Business Development Associate

Come Join Our Fine Fettle Family!

About the Company:

Fine Fettle is a family owned, locally run multi-state cannabis company with operations across Connecticut, Georgia, and Massachusetts. As a leading cannabis retailer, our mission is to create comfort in cannabis while enabling customers and patients to realize cannabis full potential to improve their lives. We are dedicated to providing exemplary products and superior customer experiences. We believe that we can truly make a difference in the lives of our patients and customers by utilizing our expertise to educate them about the plant and provide them with the right products to enhance their health and wellbeing. We help customers incorporate cannabis into their lives in ways that optimally fit their individual needs. To support this mission, we are seeking driven, dedicated, and collaborative individuals who are passionate about contributing to our continued growth within the dynamic cannabis industry.

About the Role:

The Business Development Associate is responsible for expanding patient access to Fine Fettle by developing and maintaining strategic relationships with physicians, healthcare providers, pharmacies, advocacy organizations, and community partners throughout Georgia.
Serving as the boots on the ground representation for Fine Fettle within the healthcare community, this position is responsible for educating referral sources on Georgia's Medical Cannabis Program, driving qualified patient referrals, and strengthening Fine Fettle's brand presence through consistent outreach, partnership development, and community engagement.

This is a field-based role requiring frequent travel, exceptional relationship-building skills, and a proactive, entrepreneurial mindset.
This role emphasizes proactive, boots-on-the-ground fieldwork across three key channels: referring physicians, patient advocacy and community partners, and the independent pharmacy channel. Success depends on working from prioritized target lists within each channel, focusing time on the highest-volume and fastest-growing relationships, and turning early-stage contacts into consistent, higher-volume partners over time.

A successful Business Development Associate is highly motivated, relationship-oriented, and passionate about improving patient access to medical cannabis. They are comfortable networking, presenting to healthcare professionals, and proactively identifying new opportunities to grow Fine Fettle's presence across Georgia.Success in this role is measured not only by activity, but by the strength of long-term relationships developed and their measurable impact on patient growth.

Primary Responsibilities Include, but Are Not Limited To:

This role encompasses the following key areas of responsibility, supporting the seamless execution and organization of Fine Fettles marketing and commercial initiatives across the business. Key responsibilities include:

Provider Development:

• Build, manage, and grow a network of physician and healthcare provider relationships across the state.
• Conduct regular in-person visits with physicians, office managers, nurses, and medical staff. Deliver Fine Fettle collateral and dedicated partner codes.
• Educate providers on Georgia's Medical Cannabis Program, patient qualification process, and Fine Fettle's products and services.
• Develop physician referral strategies tailored to each practice.
• Identify new provider offices and referral opportunities through prospecting and networking.
• Prioritize physician outreach based on referral volume and growth potential, focusing consistent attention on top-performing and fast-growing referral sources, while re-engaging partners whose referral activity has declined.
• Track leads via partner referral discount program to determine the efficacy of each partnership.

Community Partnerships:

• Develop strategic partnerships with healthcare organizations, advocacy groups, senior organizations, veterans groups, and other community stakeholders.
• Identify opportunities for cross-promotions, educational partnerships, and community outreach.
• Represent Fine Fettle at health fairs, conferences, and community events hosted by these partners.
• Coordinate educational seminars and patient information sessions.
• Proactively manage the patient advocacy partner pipeline growing active partners (patient organizations, veterans groups, oncology support groups, etc.) into larger referral sources, and converting identified prospects into active partners on a set outreach cadence rather than ad hoc contact.
• Build and maintain a calendar of partner events and fundraisers to ensure Fine Fettle representation and sign up qualifying patients on-site.

Pharmacy Channel Support (Ancillary):

• Support pharmacy channel growth opportunistically while out in the field. Surfacing new independent pharmacy leads and checking in with existing partners.
• Coordinate with the Market President and corporate wholesale team, who lead pharmacy channel strategy and partner conversations directly. This is a secondary responsibility until a dedicated pharmacy channel role is hired.

Business Development:

• Execute territory growth plans aligned with company objectives.
• Build relationships that increase patient acquisition and market awareness.
• Monitor competitive activity and identify emerging opportunities.
• Collaborate with retail leadership to support local store growth initiatives.
• Work closely with Marketing Team to execute regional campaigns and promotional activities.

Relationship Management:

• Maintain regular communication with referral partners.
• Ensure providers receive educational materials, program updates, and ongoing support.
• Resolve questions and coordinate internal resources to support partners.
• Serve as the primary point of contact for assigned referral accounts.

Reporting & Administration:

• Document all outreach activities, meetings, and partnership development within CRM.
• Track referral activity and territory performance.
• Prepare weekly activity reports and monthly territory summaries.
• Maintain an organized schedule of provider visits and outreach initiatives.
• Provide market intelligence and customer feedback to leadership.
• Correlate outreach activity with in-store new-patient counts to measure the effectiveness of each partner channel.

Skills and Qualifications:

• 13 years of experience in business development, healthcare outreach, outside sales, account management, or relationship management.
• This is a remote position, with a requirement that candidates MUST reside in Georgia. Preference will be given to those based in the Atlanta metropolitan area.
• Excellent verbal and written communication skills.
• Strong organizational and time management skills.
• Ability to work independently with minimal supervision.
• Professional presentation skills.
• Valid driver's license with ability to travel extensively throughout Georgia.
• Proficiency with Microsoft Office and CRM software.
• Experience in pharmaceutical, healthcare, medical device, or cannabis industries is preferred.
• Existing relationships within Georgia's healthcare community is advantageous.
• Bachelor's degree in Business, Marketing, Healthcare Administration, Communications, or related field is valuable.
• Ability to pass a Federal Background Check with no felony convictions.

Critical Competencies:

• Relationship Building
• Business Development
• Professional Communication
• Territory Management
• Strategic Thinking
• Problem Solving
• Organization & Planning
• Adaptability
• Initiative
• Collaboration
• Customer Service
• Public Speaking & Presentations

Working Conditions and Physical Demands:

• Frequent driving throughout assigned territory.
• This position primarily works in the field, visiting healthcare providers, community organizations, and business partners. Evening or weekend work may occasionally be required to support community events, educational programs, or networking opportunities.
• Ability to lift up to 25 pounds for marketing materials and event supplies without assistance.
• Ability to stand for extended periods during events and presentations.
• Frequent computer and mobile device use.

Benefits:

• Competitive pay with opportunities for growth, development, and advancement.
• Comprehensive benefit packages that offer medical, dental, vision, and life insurance.
• Paid time off, including holidays and vacation days.
• 401(k) Retirement Savings Plan with Employer Matching Contributions.
• Generous Employee Discount.
• A collaborative and supportive work environment at a growing company.

Americans With Disabilities Statement:

Must be able to perform all essential functions of this position with reasonable accommodation. If you need accommodation during the application and/or hiring process, please reach out to our HR Department.

EEO Statement:

We are an Equal Opportunity Employer. Our goal is to be a diverse workforce that is representative, at all job levels, of the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veterans status, and will not be discriminated against on the basis of disability or any other applicable legally protected characteristic.

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