Social Media Director

Description

T3W Business Solutions, Inc. is a Woman-Owned Small Business with Headquarters located in San Diego, CA. It is our mission to help our clients develop strategies to optimize their use of space and resources resulting in maximum benefits; we also deliver quality data and analysis to support our client’s daily facility operations, planning, and compliance programs. We are looking for a Social Media Director in San Diego, California.

Summary

Provide Public Affairs (PA)/Visual Information (VI), Knowledge Management (KM), and Multimedia services for Commander Naval Surface Forces Pacific (CNSP) Public Affairs Office. Provide public affairs support, including media integration/analysis, visual information, social media presence, and assistance with communication efforts.

Responsibilities

• Strategic Communication & Brand Architecture, Force-Wide Advisory, Training, & Technical Support, Content Capture & Analytical Optimization
• Architect, implement, and manage the comprehensive social media strategy for all CNSP communication plans, ensuring alignment with U.S. Pacific Fleet, Navy-wide, and national strategic objectives.
• Conceptually design and execute campaigns that clearly communicate the operational readiness, lethality, and strategic value proposition of the Surface Force to global audiences.
• Translate complex, approved public affairs narratives into highly polished, visually appealing electronic media. Utilize professional layout techniques, infographics, vector-based photo illustrations, and high-impact typography to maximize audience engagement.
• Perform rigorous quality control, proofreading, copyediting, and fact-checking on all draft content to ensure typographical accuracy and alignment with Navy style guides and operational security (OPSEC) parameters.
• Support the PAO by delivering high-visibility briefings on social media strategy, policy, and digital safety to Prospective Commanding Officers (PCOs), Prospective Executive Officers (PXOs), and Command Master Chiefs (CMCs).
• Represent the CNSP PAO at Fleet Public Affairs Centers (FLTPACENs) as the primary, authoritative SME for social media operations and emerging platform trends.
• Serve as the technical and policy help desk for both ashore and afloat commands. Provide expert guidance to Unit Public Affairs Representatives (UPARs) on setting up official channels, obtaining platform verification, and recovering compromised, locked, or deactivated unit accounts.
• Develop and deliver curriculum-based social media training programs, best practices, and standard operating procedures (SOPs) for UPARs and command leadership teams.
• Utilize professional mobile and studio content-gathering techniques, including specialized lighting, composition, and audio capture, to generate organic "on-the-deckplates" and shipboard multimedia.
• Partner dynamically with the web team, Navy Mass Communication Specialists (MCs), and Public Affairs Officers (PAOs) to synchronize digital campaigns and ensure unified messaging across all platforms.
• Monitor, analyze, and report on the performance of CNSP social media channels. Utilize native and third-party analytic tools to track key performance indicators (KPIs), audience demographics, and sentiment, translating data into actionable communication strategies.
• Manage multiple high-priority digital campaigns simultaneously and meeting rapid-turn deadlines in a 24/7 news cycle.

Requirements

• Bachelor’s Degree in Communications, Marketing, Public Relations or related field
• At least five (5) years of progressive professional experience in enterprise-level social media management, brand strategy, or military public affairs (specifically U.S. Navy) is highly preferred.
• Active Secret Clearance – Required

This contractor and subcontractor shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.