Pandora Coordinator, Brand Management - Trade

As the largest jewellery brand in the world, we give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives. Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora you can craft far more than just an incredible career. About the Team The Brand Management team at Pandora North America drives the execution of brand strategy across campaigns, product launches, retail activations, and channel‑specific initiatives. Working cross‑functionally with Brand Management partner, Strategy & Business Development, Marketing, Sales, Retail Operations, and Creative teams, the team ensures that global direction is translated into cohesive, commercially effective execution across all consumer touchpoints. Your Role as Coordinator, Brand Management - Trade The Coordinator, Brand Management – Trade is the analytical engine behind trade marketing and field execution. They partner with consumer insights to analyse traffic, performance, and market signals to inform where and how Pandora activates across North America. They build data‑driven plans for out‑of‑home (OOH), direct mail, mall activations, store events, and in‑market support, ensuring every activation is targeted, timed, and resourced to drive maximum commercial impact. Data & Insights for Trade Activation Analyze traffic patterns, consumer behavior, and sales data to identify regional opportunities, gaps, and trends that inform trade marketing priorities. Build data‑driven activation maps to determine where to deploy OOH, mall media, pop‑ups, and trade‑led events for the highest impact. Support forecasting and planning by mapping campaign windows, activation depth, and bandwidth requirements to ensure initiatives are strategically sequenced. Translate insights into action by recommending regions, stores, and timing for activations based on predictive modelling, historical performance, and market conditions. Out‑of‑Home (OOH) Program Management Own the strategic distribution of Pandora’s OOH program by using traffic, demographic, and media consumption data to recommend placements across North America. Coordinate timelines and asset needs by working with Brand Management, Creative, Media, and Production partners to execute OOH plans aligned with national campaign timing. Track performance by monitoring uplift, traffic shifts, and regional impact tied to OOH initiatives; provide reporting and optimization recommendations. Direct Mail Program Ownership Lead planning and execution of Pandora’s direct mail program; build annual and seasonal calendars leveraging behavioral, CRM, and credit card data. Target key audiences using segmentation insights and agency guidance to deliver personalized high‑ROI mailers to new customers, lapsed customers, and core groups. Coordinate production and timelines by partnering with CRM, Marketing, Creative, and external vendors to ensure timely development, printing, and distribution. Report on campaign performance by measuring incremental lift, traffic, conversion, and cost efficiency to refine targeting and future planning. Field Support & In‑Market Activation Serve as a partner to Sales (DSDs & DSMs) by supporting field teams on regional challenges and identifying how trade marketing can drive solutions. Coordinate in‑market events and activations such as store events, in‑mall activations, pop‑ups or temporary selling spaces, and local traffic‑driving initiatives. Manage promotional messaging by owning the development and deployment of DOOH mall messaging, signage, and localized communications. Ensure alignment by working with Retail Operations and Brand Management to maintain consistency in messaging, timing, and execution. Cross‑Functional Collaboration Bridge analytics and activation by translating insights from Strategy & Business Development into actionable plans for Brand Management and Retail Sales. Align all stakeholders by working with Creative, Operations, Sales, Media, and Production teams to ensure flawless execution across all consumer touchpoints. Support campaign readiness by contributing to campaign calendars, toolkits, and internal communications to keep stakeholders informed and equipped. Performance Tracking & Reporting Monitor KPIs across all trade activations, tracking traffic, sales lift, ROI, and engagement across direct mail, OOH, in‑mall media, and store events. Develop clear reporting for leadership by creating dashboards, recaps, and summaries highlighting insights, performance, and opportunities. Maintain campaign trackers, documenting timelines, spend, performance, and regional activation. Qualifications 1‑3 years of experience in Marketing or a related field. Highly organized with strong task prioritization. Maintains detailed trackers, calendars, and workbacks. Consistently drives projects to completion. Strong follow‑through and accountability. Works seamlessly across Sales, Merch, E‑commerce, Creative, Media, Trade, and Global. Facilitates alignment and keeps partners informed. Brings people together to remove blockers. Direct, clear communicator. Skilled at aligning teams around deliverables, ownership, and timelines. Knows how to push back professionally when needed. Catches errors before they escalate. Ensures accuracy in assets, messaging, specs, and file management. Tracks versions and approvals meticulously. Anticipates risks early. Escalates the right issues to the right partners. Finds solutions quickly and calmly. Comfortable working within systems, processes, and SOPs. Helps uphold process standards across teams. Improves workflows where needed (templates, trackers, tools). Takes responsibility for their work and deadlines. Proactively identifies gaps, needs, and dependencies. Doesn’t wait to be told what needs doing. Our Benefits We Dare! We offer a robust compensation package including base and bonus, and a 401(k) plan. We Care! Pandora offers extensive benefits including Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program, and product discounts. We Dream! Pandora supports growth and crafting opportunities through learning and development programs, continuous feedback, LinkedIn Learning, tuition reimbursement, and more. We Deliver! PTO Package including Vacation, Personal, Sick, Celebration days, and Paid Holidays. New York Salary New York Salary: $66,000 - $83,000 commensurate with experience. About Pandora Pandora is the world’s largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high‑quality materials. Each piece is created to inspire self‑expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores. About Pandora NAM The Pandora North America team in the USA & Canada consists of more than 115 employees working at our offices in New York & Baltimore, more than 80 in our Logistics Center in Columbia, Maryland, an additional 100 in field positions, and more than 3,900 in our owned and operated stores. Today, the USA is Pandora’s single largest market. The Pandora North American region as a whole encompasses over 1,400 points of sale, including over 420 concept stores, with more than 300 being owned and operated by Pandora. #J-18808-Ljbffr Pandora