Strategic Marketing and Business Communications Specialist

Eaton’s ES AMER Sector Integration division is currently seeking a Strategic Marketing and Business Communications Specialist. The expected annual salary range for this role is $113000 - $165000 a year. Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations. What you’ll do:We are seeking a dynamic and strategic marketing leader to drive product marketing strategy and execution across a large digital portfolio as well as communications initiatives across Eaton’s business units. Responsible for overseeing the development and implementation of strategic marketing initiatives both internally and externally in alignment with segment and division marketing teams within Eaton. – update This role will own marketing strategy, voice of customer, market research, analyst relations, and internal enablement/communications for digital offerings and solutions. The ideal candidate will bring a blend of strategic thinking, creative execution, and cross-functional collaboration to drive brand awareness and elevate business impact.In this position you will:Create and implement comprehensive marketing plans to drive awareness and revenue growth for both the software product portfolio and end-to-end solutions consisting of hardware/software/services. Work closely with sales, offering management, and other marketing teams to ensure cohesive and effective marketing efforts.Manage the production of internal and external presentations, product collateral, product positioning, and tradeshow materials; ensure brand consistency and timely delivery. Monitor and analyze the performance of marketing initiatives, using data to make informed decisions and optimize strategies.Partner with other marketing teams, plan and execute trade shows and customer events focused on end-to-end solutions to drive customer intimacy and revenue impact.Partner with Offer Managers, define and execute the VoC process, activities, and feedback loops to capture actionable insights; translate findings into strategic recommendations.Lead thorough market analysis efforts to identify trends, opportunities, and competitive landscape; translate findings into strategic recommendations.Partner with other marketing teams and offer management, define structure and oversee analyst inquiries/outreach across all relevant segments to ensure consistent brand messaging.Oversee creation of high-impact collateral and educational content (e.g. use case videos, customer case studies, end-to-end solutions) to drive internal awareness and commercial success – update Lead digital and solutions internal messaging strategy, including Viva Engage posts and strategic initiative communications.Qualifications:Basic Requirements: Bachelor’s degree in marketing, communications, business, or a related field from an accredited institution.Minimum of 7 years of strategic marketing, communications, or offer management experienceMinimum of 5 years of experience working with software productsNo relocation is offered for this position. Candidate must reside within the United States to be considered. Active duty military candidates are exempt from this requirementEaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.Preferred Qualifications:MBA in Marketing, Communications, Business, or related fieldExperience with marketing automation tools, content management systems, and creative production workflows#LI-CM1Skills:Success Criteria: • Proven ability to lead cross-functional initiatives and manage complex stakeholder relationships.• Strong storytelling, writing, and content development skills.All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates’ privacy rights and data security will be protected in accordance with applicable laws.The application window for this position is anticipated to close on 08/15/26We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at View phone number on click.appcast.io to discuss your specific need. Only accommodation requests will be accepted by this phone number.We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.Hiring Manager:Beth RayRecruiter:Chad MckenzieHR Business Partner:Rachel May PakalaFunction:MarketingWork Type:RemoteCareer Category:ExpertJob ID:67439Referral Program:Global ProgramLocation:Moon Township, Pennsylvania, USA, 15108, Raleigh, North Carolina, USA, 27615, Beachwood, Ohio, USA, 44122Department:Marketing