Ecommerce Manager

Build the Future of Digital Commerce at GLD GLD is looking for a highly analytical and execution-focused, detail-oriented E-Commerce Manager to help scale and optimize our DTC and marketplace business across Shopify, Amazon, TikTok Shop, and emerging channels. This role reports directly to the Director of E-Commerce & Marketplaces and serves as a key operational partner in executing GLD’s digital commerce strategy across all major sales channels. This is a highly hands-on role for someone who thrives in execution, operations, merchandising, optimization, and cross-functional coordination. You’ll help drive the day-to-day success of the business across site experience, product launches, marketplace operations, analytics, SEO, and digital performance. This role is hybrid, full-time, with 3 days per week in our Wynwood, Miami office. What You’ll Own Shopify / DTC Experience Own daily operations and performance of GLD.com on Shopify. Manage site merchandising, navigation, collections, landing pages, product launches, and promotional execution. Optimize PDPs, onsite search, cart flow, and conversion opportunities. Maintain catalog accuracy across pricing, imagery, descriptions, attributes, and inventory visibility. QA site updates, identify UX or technical issues, and coordinate development tickets and resolutions. Partner closely with marketing, SEO, creative, merchandising, and retention teams to ensure the site reflects current campaigns, customer journeys, and brand storytelling. Support paid media initiatives through optimized landing pages, merchandising strategy, and conversion-focused site experiences. Identify friction points across the customer journey and proactively improve UX and conversion rate. Amazon Marketplace Own Amazon Seller Central operations end-to-end. Manage listings, flat file uploads, backend keywords, catalog structure, and product launches at scale. Build and optimize A+ Content to improve conversion and brand presentation. Monitor account health, suppression risks, Buy Box performance, and inventory issues. Collaborate with the advertising team on Sponsored Products, Sponsored Brands, and DSP strategy. Use Helium 10 and reporting tools to drive keyword optimization, competitive analysis, and marketplace growth. TikTok Shop & Emerging Channels Manage TikTok Shop product listings, merchandising, promotions, and catalog health. Coordinate with social, influencer, and creative teams to support live shopping and creator campaigns. Optimize listings and product presentation for TikTok Shop discovery and conversion. Support expansion into additional channels including Walmart, Fanatics, eBay, and future marketplaces. Analytics & Revenue Performance Own performance reporting across all e-commerce channels. Monitor KPIs including: ROAS Conversion Rate AOV Revenue by Channel Traffic Quality Inventory Health Site Performance Investigate performance shifts and identify opportunities across traffic, merchandising, checkout, retention, SEO, and customer behavior. Partner with developers, analytics, retention, and paid media teams to ensure accurate tracking, attribution, and campaign alignment. Operations, Systems & Process Building Use ClickUp as the operational backbone for launches, workflows, and project management. Build scalable workflows for launches, campaigns, weekly drops, and ongoing site operations. Create and maintain SOPs for recurring workflows across Shopify, Amazon, and TikTok Shop. Build systems that reduce operational bottlenecks and improve execution speed across teams. Ensure documentation is organized, scalable, and usable for onboarding and delegation. Cross-Functional Leadership Act as the bridge between marketing, creative, SEO, merchandising, development, retention, customer experience, and operations teams. Translate campaign strategy into high-converting on-site and marketplace execution. Ensure consistency across brand messaging, promotions, product positioning, and customer experience. Coordinate with external agencies, developers, and platform partners when needed. Drive accountability, execution quality, and operational excellence across initiatives. What We’re Looking For Required Experience 5+ years in e-commerce, digital commerce, or marketplace management. Strong understanding of Shopify Liquid, HTML, and CSS. Strong understanding of digital marketing, customer acquisition, and omni-channel customer journeys. Strong Amazon Seller Central experience including: flat files, A+ Content, listing optimization, and account health management. Experience with TikTok Shop operations and product merchandising. Strong analytical and operational mindset. Experience building SOPs, workflows, and scalable operational systems. Strong project management skills using ClickUp, Asana, Monday, or similar tools. Excellent communication and cross-functional collaboration skills. Comfort operating at both strategic and executional levels in a fast-paced environment. Bonus Points Experience in fashion, jewelry, accessories, or consumer brands. Familiarity with ERP, 3PL, and inventory integrations. Experience scaling high-growth DTC brands. Strong understanding of CRO and customer journey optimization. SEO experience within Shopify environments. What Success Looks Like Faster and smoother product launches. Higher conversion rate and AOV. Improved operational efficiency across teams. Stronger marketplace growth and catalog quality. Better alignment between marketing campaigns and on-site execution. Improved SEO and landing page performance. Scalable systems that support long‑term growth. Why GLD High-growth brand with strong momentum. Direct impact on revenue and digital strategy. Opportunity to build systems, lead initiatives, and shape the future of the business. Collaborative hybrid culture based in Wynwood, Miami. Location Hybrid — 3 days per week in Wynwood, Miami, FL Apply If you thrive in fast-paced environments, obsess over execution, and know how to scale e-commerce businesses across DTC and marketplaces, we’d love to hear from you. #J-18808-Ljbffr GLD