Director of Marketing

Director of Marketing

The Director of Marketing is a strategic and hands-on leader responsible for driving the Bank's marketing vision, brand presence, and client engagement. This role is responsible for developing, planning, and executing comprehensive marketing strategies that enhance brand awareness, drive client acquisition, and support revenue growth, while ensuring compliance with regulatory requirements and internal policies.

Essential Functions:

• Ensure cohesive branding across all channels for consistent client experiences, including digital, print, and in-branch touchpoints.
• Champion the Bank's identity as a trusted, community-focused financial institution by reinforcing brand values in messaging and visual elements.
• Maintain and evolve brand guidelines to reflect the Bank's mission, vision, and market positioning, ensuring all internal teams and external partners adhere to them.
• Oversee the creative direction and quality control of all marketing assets, collaborating with designers, agencies, and vendors to produce compelling and compliant materials.
• Conduct regular brand audits to assess consistency, relevance, and effectiveness, and implement improvements as needed.
• Develop and implement comprehensive marketing plans to support key business goals such as increasing deposit accounts, promoting loan products, and launching new services.
• Leverage client data, behavioral insights, and market research to personalize offerings, refine messaging, and deliver superior client experiences.
• Monitor competitor marketing strategies, product pricing, and promotional offers to identify opportunities and threats.
• Collaborate with business development teams to translate competitive insights into actionable recommendations to improve the Bank's market position.
• Evaluate campaign effectiveness and customer feedback continuously to optimize strategies and improve client experiences.
• Build and maintain relationships with local organizations, schools, and nonprofits.
• Represent the Bank at community events, sponsorships, and outreach initiatives to enhance visibility and goodwill.
• Stay current with digital marketing trends and technologies to drive innovation.
• Manage the marketing department's annual budget, ensuring strategic allocation of resources across campaigns, tools, sponsorships, and vendor partnerships.
• Monitor spending to ensure cost-effectiveness and strong return on investment (ROI), while maintaining flexibility to adapt to changing business needs or market conditions.
• Evaluate vendor performance and negotiate contracts to maximize value and efficiency.
• Conduct performance evaluations for staff and provide recommendations for salary adjustments, internal transfers, and promotional opportunities, ensuring alignment with employee performance, organizational goals, and personnel policies.
• Identify and implement operational efficiencies and ensure compliance with employment, regulatory, and bank policies.
• Identify and implement process improvements to enhance operational efficiencies and risk mitigation.
• Comply with employment, government, regulatory, and Bank policies and procedures.

Other Duties:

• Perform other duties assigned, in support of departmental goals and organizational priorities.

Education and Experience:

• Minimum of a bachelor's degree in marketing, business, communications, or related field required; master's degree or equivalent preferred.
• Minimum of seven years of experience in marketing, with at least five years in a leadership role within the financial services industry required.

Key Competencies:

• Requisite – Requires several years of related experience and above average technical training and/or formal education.
• Authority – Holds significant decision-making responsibilities and influence that impact organizational commitments that allows above-average autonomy in executing duties while ensuring accountability.
• Analytical – Demands a high level of analytical skills, decisive thinking, and the ability to assess complex situations with confidence and precision.
• Supervision – Provides leadership and direction to personnel, assigns duties, and monitors performance. Assists in coaching and professional growth, helping employees refine technical skills and workplace competencies.
• Interpersonal Relations/Customer Service – Strong people skills are essential, as this role involves frequent interactions that may require persuasive communication to achieve desired outcomes.
• Ethics/Integrity – Possesses a comprehensive understanding of industry best practices, professional behaviors, and the applicable laws, rules, and regulations that govern ethical business conduct. Consistently upholds the highest standards of integrity, demonstrating unwavering commitment to fairness, compliance, and respect in all interactions. Fosters a workplace culture rooted in professionalism, accountability, and ethical decision-making.
• Adaptability – Knowledge of successful approaches, tools, and techniques to seamlessly transition processes, optimize workflows, and foster resilience in evolving environments.
• Productivity – Manages workload effectively, ensuring tasks are prioritized and executed with efficiency. Maintains a purposeful approach, consistently meeting goals and objectives while optimizing resources and time management.
• Quality - Identifies opportunities for improvement and delivers high-quality outcomes within established deadlines.

Knowledge and Performance Expectations:

• Experience in developing and executing integrated marketing strategies.
• Strong knowledge of bank products, client behavior, and regulatory requirements.
• Excellent communication, project-management, and presentation skills.
• Experience with digital marketing platforms, customer relationship management (CRM) systems, data analysis tools, and Microsoft Office Suite.
• Comfort with working in a dynamic environment where priorities can shift quickly.
• Ability to work both independently and collaboratively with colleagues across various departments maintaining a professional demeanor.

Efficiently perform the essential duties and responsibilities of the position.

Consistently attend work, meetings, and required training or staff events.

Work Environment and Physical Demands:

The work environment is typically a professional office setting within a financial institution, which may include branch locations, administrative offices, and client-facing areas. Employees are expected to maintain a high level of professionalism and confidentiality in accordance with banking regulations and company policies.

Work is generally performed indoors in a climate-controlled environment with standard office equipment such as computers, telephones, printers, and copiers.

Physical demands of the position may include, but are not limited to:

• Prolonged periods of sitting or standing at a workstation or services counter.
• Manual dexterity and fine motor skills for operating computers, handling documents, and using standard office equipment.
• Routine walking within the office or branch to attend meetings, assist clients, or perform job-related tasks.
• Visual acuity to read printed materials, review electronic documents, and perform detailed work.
• Auditory ability to regularly communicate effectively in person and over the phone.
• Sustained concentration and attention to detail are critical for performing analytical tasks and ensuring accuracy.
• Occasional physical movements such as standing, reaching, bending, and twisting may be necessary.
• Light lifting, up to 10 pounds, may be required to transport files, office supplies, or small equipment.

Accommodation:

The work environment and physical demands described provide a detailed representation of what employees might encounter in the workplace while performing the essential duties of the job. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential job functions.

Work Schedule and Availability:

The Bank maintains a standard 40-hour work week to ensure operational consistency and employee engagement. While some schedule flexibility is required based on location assignments, availability during core business hours (8:00 a.m. to 5:00 p.m.) is essential for supporting key functions.

Occasional after-hours work may be required to participate in community events that promote the Bank's visibility.

Travel Requirements:

Moderate travel is required to other branch locations or offsite venues for training, meetings, or operational support. Travel is typically planned.

EEO Statement:

Community Bank is an equal employment opportunity employer.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.