Product Marketing Director: GTM Strategy & Market Leadership
Jobtailor
- Lead product business planning activities including market/technology trends, market sizing (TAM, SAM, SOM), competitive analysis, revenue, product positioning and pricing.
- Develop and execute go-to-market plans for SET product lines (Wallet & UWB).
- Manage the opportunity funnel across OEM, Tier 1, and module vendors.
- Maintain short and long-term forecasts.
- Gain in-depth understanding of customer applications and competitor solutions to define NXP product roadmap.
- Develop customer presentations to support design in process.
- Manage and Drive multiple Partnerships.
- Identify and develop new Ecosystems.
- Collaborate with Product Marketing to develop white papers, solutions briefs and competitive positioning.
- Drive outbound marketing activities including product promotions, industry events, trade shows, customer/partner press announcements, product launches, website updates, and joint marketing with partners.
Vacancy posted 1 day ago
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