Senior Partnerships Marketing Manager

Role Description

onX is seeking a Sr. Partnerships Marketing Manager to serve as the dedicated marketing lead embedded within our growing partnerships program — the connective tissue between our internal marketing teams and the marketing organizations of our brand and sponsorship partners. You'll bring genuine marketing expertise from the earliest stages of a partnership, shaping what we build together, how we bring it to market, and how we measure success. You'll be the person in the room when marketing decisions get made — not tacked on at the end, but present and influential from the start.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• Eight (8) or more years of experience in partnerships marketing, brand marketing, or integrated marketing, with at least 2–3 years in a role that required direct management of external partner marketing relationships.
• Proven ability to develop and execute co-marketing programs end-to-end, from strategy through measurement — you've built this before and have results to show.
• Strong marketing expertise to hold your own as a strategic voice — not just a project coordinator — in rooms with senior brand and marketing leaders at large partner organizations.
• Exceptional project management skills: you can hold a complex, multi-stakeholder initiative together across internal teams and external partners without things falling through the cracks.
• A multiplier mindset — you reduce friction, bring a POV, and make the teams around you better, rather than adding a layer of telephone between partners and execution teams.
• Comfortable operating in ambiguity and building structure where none exists — building new playbooks, frameworks, tiering systems, and workflows doesn't intimidate you, it excites you.
• A strong curiosity for exploring new technologies, including AI.
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel monthly for partner meetings and events, as well as quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

Requirements

• Serve as the primary marketing point of contact for partner organizations, building trusted, senior-level relationships with their marketing and brand teams.
• Work "attached at the hip" with onX's Partnerships Program Manager, bringing the marketing expertise and strategic voice that complements their program management role.
• Represent onX's marketing perspective during deal formation — not just at launch — asking the right questions and ensuring marketing value is built into every partnership from the start.
• Own the feedback loop between partner stakeholders and onX's internal creative, brand, web, and growth teams.
• Lead co-marketing strategy for each partnership — knowing when to apply a brand-level approach and when to go deep into the culture of a specific vertical (Hunt, Offroad, Fish, Backcountry, etc.).
• Identify and prioritize net-new marketing channels through partnerships — retail co-op, event sponsorships, outfitter agreements, non-profit co-promotions — based on onX's growth roadmap.
• Arrive at every partner engagement with a recommendation, a baseline message, and a clear vision for what great looks like.
• Build and maintain onX's partnerships playbook — our philosophy on how we partner, the menu of co-marketing capabilities we offer, and how we think about audience alignment and mutual value.
• Develop tiered partnership frameworks defining what Tier 1, 2, and 3 relationships look like in terms of marketing commitments and deliverables — reducing guesswork and last-minute pivots.
• Own end-to-end briefing, scoping, and coordination for every partnership marketing initiative — from brief through launch.
• Maintain a forward-looking view of partner moments and campaign windows that feeds proactively into the broader marketing calendar.
• Be the single point of contact for the marketing component of every active partnership — the person who knows what's happening, what's due, and what just changed.
• Build scalable workflows, templates, and playbooks that turn partnership marketing from a series of one-off requests into a repeatable acquisition channel.
• Enforce creative and brand guidelines with partner teams before anything goes to production.
• Act as a creative multiplier — arrive with the strategic rationale, audience insight, message hierarchy, and a POV on execution already in hand.
• Roll up your sleeves when needed: scrubbing scripts, attending shoots, writing briefs, managing feedback cycles, and staying on partner calls until it's right.
• Route partner audience insights to the right internal teams to create testable opportunities across acquisition, conversion, and retention.
• Partner with product marketing, lifecycle, growth, web, and creative to ensure partner campaigns show up consistently across every touchpoint.
• Embed AI as a repeatable co-pilot in daily workflows — experimenting in real work, refining with sound judgment.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.
• 401k matching at 100% for the first 3% you save and 50% from 3-5%.
• Company-wide outdoor adventures and amazing outdoor industry perks.
• Annual “Get Out, Get Active” funds to fuel your active lifestyle.
• Flexible time away package that includes PTO, STO, VTO, and paid holidays.