Product Marketing Strategist - Healthcare SaaS Experience Needed
PracticeSuite
Job Title: Product Marketing Strategist – Healthcare SaaS Location: Tampa, FL (In Person) Reports To: CEO About the Role We’re seeking a seasoned Product Marketing Strategist with hands‑on experience in healthcare SaaS to lead go‑to‑market strategy, product positioning, and lifecycle marketing. This role bridges strategy and execution, transforming insights and plans into actionable campaigns for the marketing team to deploy. You’ll shape how we bring Practice Management, EHR, RCM, and Patient Engagement solutions to market while collaborating closely with Product and Sales leadership. Key Responsibilities Develop and execute go-to-market (GTM) strategies for new product launches, feature enhancements, and market expansions. Lead product positioning and messaging that differentiates our solutions in the independent medical practice market. Conduct market and competitive research to inform product strategy, identify opportunities, and guide pricing and packaging. Collaborate with the Product Development team on new and enhanced roadmaps to understand timelines, workload, and upcoming feature priorities. Work cross-functionally with Product, Sales, and Marketing to translate strategic plans into actionable deliverables for tactical execution. Own the product marketing lifecycle, ensuring consistent alignment between product capabilities and customer needs. Create sales enablement tools, product briefs, and campaign blueprints to help the execution team drive measurable results. Analyze campaign and market data to optimize messaging and support product adoption and retention goals. Qualifications 5+ years of experience in SaaS marketing, with at least 4 years in healthcare technology. Deep understanding of Practice Management, EHR, RCM, and Patient/Practice Engagement solutions. Proven success in GTM strategy, product lifecycle marketing, and cross-functional collaboration. Strong analytical mindset with the ability to translate market data into strategic insights. Excellent communication, organization, and project management skills — comfortable owning strategy through to execution handoff. #J-18808-Ljbffr PracticeSuite
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