Brand Visibility Strategist

Job Description

Who we are:

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Founded in 1978, GS&F is an award-winning, fully integrated marketing and communications agency. GS&F delivers proven results for clients by bringing experienced marketing, creative, interactive, media, public relations, and production specialists together under one roof. A fiercely independent agency, GS&F takes an audience-first approach to uncover each client’s most dramatic business potential. We expose the truth and create meaningful experiences around it through strategic, integrated communications.

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Most importantly, GS&F is a fully employee-owned company. As a team member, you become an owner in the company.

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Who we are looking for:

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GS&F is seeking a Brand Visibility Strategist to help our clients’ brands get found and craft the stories that make them worth finding. We’re looking for a strong maker with a foundation in content and organic social who is excited to grow into the broader strategy behind how brands get discovered.

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First and foremost, you are a writer, storyteller and maker. We’re looking for someone who is already confident in creating great content and managing organic social day to day. Organic social will be a major part of what you create and manage, but it is not the boundary of the role.

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You do not need to be a technical SEO expert, nor do we expect you to come in as an expert in AEO, GEO or emerging AI discovery. A working understanding of SEO and comfort learning from data are helpful foundations; we’re looking for someone curious and excited to build expertise in how content influences discoverability across search, answer engines and generative platforms.

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We are looking for someone who is equal parts creative, curious and resourceful: comfortable writing and publishing content, spotting opportunities, collaborating across disciplines, learning from data and experimenting with new tools and approaches. You will not be expected to have every answer about where discovery is going. You will be expected to test, learn, make, measure and help us figure it out.

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This is not a standalone function or an isolated role. You will work closely with strategy, analytics, creative, media, account management and PR so insight and storytelling move together rather than through a series of handoffs. As the discipline grows, you will have the opportunity to help shape how GS&F approaches content, organic social and brand visibility more broadly.

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You’ll likely need the following qualifications and experience to be successful in this role:

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• 2–4 years of professional experience in content, editorial, social, copywriting, brand storytelling or a related field; prior agency experience is a plus.
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• Bachelor’s degree in Advertising, Marketing, Communications, Journalism, English, Business or a related field, or equivalent relevant experience.
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• Exceptional copywriting, editing, proofreading and storytelling skills, with the ability to adapt content across brands, formats and platforms.
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• Proven ability to create brand content across formats. Strong organic social experience is important, with range into long-form or other content types a plus.
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• A working understanding of how SEO functions and how content can influence visibility across search. Familiarity with AEO, GEO or emerging AI discovery is a plus, but not required—we’re excited for this person to grow their expertise in these areas.
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• Curiosity about how audiences discover, evaluate and engage with brands—and a willingness to learn as those behaviors change.
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• Comfort using audience insights and performance data to understand what’s working, improve content and inform recommendations. You don’t need to be an analyst, but you should be curious about what the data can teach us.
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• Experience developing, managing and publishing multi-platform content across one or more brands or clients.
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• Strong knowledge of LinkedIn, Instagram, TikTok and emerging platforms, formats and trends.
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• Comfort engaging with audiences and helping manage a brand voice in public channels.
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• Comfort leveraging AI and emerging tools to improve research, ideation, content development and workflow while maintaining quality and authenticity.
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• Strong communication and collaboration skills, with the ability to work across creative, strategy, analytics, media, account management and PR.
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• A self-starting, experimental mindset: you are comfortable trying something, learning from what happens and improving it.
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• Highly organized and detail-oriented, with the ability to manage multiple clients, deadlines and priorities.
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• Experience with both B2B and B2C brands is a plus.
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Key Responsibilities :

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• Craft brand narrative and content across organic social, long-form and other formats that help brands show up clearly, consistently and meaningfully.
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• Own hands-on organic social execution for assigned clients, including writing, editing, publishing, scheduling and supporting content calendars.
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• Develop deep brand knowledge and weave it into a consistent story that compounds visibility over time.
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• Learn to assess how brands appear across social, traditional search, AI answer engines and generative platforms, working with teammates across disciplines to identify content opportunities.
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• Use audience insights, visibility signals and performance data to inform what we make next and demonstrate the impact of the work.
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• Build your understanding of how content influences search, AEO and GEO, and apply those learnings to the content you create.
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• Serve as an active brand voice across channels, engaging with audiences and helping foster positive brand interactions.
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• Monitor brand mentions, audience sentiment, competitors, platform shifts and emerging cultural or discovery trends to identify opportunities and potential issues.
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• Partner closely with strategy, analytics, creative, media, account management and PR so insight and storytelling move as one connected workflow.
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• Experiment with new platforms, content formats, AI tools and workflows; share what works and help turn useful experiments into repeatable practices.
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• Contribute to repeatable content and visibility workflows as the discipline continues to grow within GS&F.
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• Work with strategy and analytics partners to understand meaningful KPIs and use performance insights to improve content, visibility and audience outcomes.
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• Stay ahead of evolving platforms, algorithms, audience behaviors, content formats, AI and how discovery continues to change.
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• Proactively bring new ideas, observations and opportunities to clients and internal teams.
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• Over time, contribute to the evolution of GS&F’s content and visibility capabilities, best practices, tools and point of view.
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Additional information:

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Diversity, Equity & Inclusion:

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There is power in celebrating who we are. GS&F is committed to embracing and welcoming past, current and future employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique. After all, diversity feeds the best friendships because what makes you, you…makes us, us.

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Because of this commitment and our commitment to improve, we have set important DE&I milestones and goals for our agency. To that end, you may be asked a question about your gender, ethnicity, disability or veteran status as you submit your online application. Rest assured we don’t have the ability to track your responses to these questions back to you and it’s never considered as part of your candidacy for a position at GS&F. If we say we want to improve, we simply want to know we are actually improving.

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Location:

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Given the nature of this position we are only considering candidates that currently live in or wish to relocate to Nashville in the near future (first 90 days of employment).

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As a full-time member of the GS&F team, we offer the following benefits:

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• Competitive salary
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• Health, dental, vision coverage
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• 401K match
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• ESOP Ownership
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• Short-term and long-term disability coverage
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• Life insurance
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• Generous PTO
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• Professional development opportunities and growth-oriented tools
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• Generous parental leave
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