Director, North America Marketing

Job Description

Job Description

Summary:  

The Director of North America Sales & Marketing is a senior strategic leader responsible for driving revenue growth, customer engagement, and field success across the United States and Canada. This role owns the full go-to-market function for North America
from product launches and promotions to digital marketing, communications, and sales enablement, translating company strategy into campaigns that move markets and strengthen brand loyalty. Serving as the strategic bridge between product, sales, and the field, this leader partners cross-functionally with Product Marketing, Sales, Field Development, Creative, Digital, E-commerce, Events, and Operations to deliver measurable business impact, accelerating growth, deepening customer relationships, and empowering independent distributors and sales leaders to succeed. 

Essential Functions  

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. 

• Develop and lead integrated go-to-market strategies for all North America product launches, promotions, incentives, and strategic initiatives 

• Oversee launch planning, campaign development, communications, audience segmentation, execution, and performance measurement 

• Partner with Product Marketing, R&D, Sales, and Executive Leadership to translate product innovation into compelling customer and field-facing campaigns 

• Lead efforts across multiple channels including email, social media, events, field communications, web, and mobile platforms 

• Oversee email marketing strategy, lifecycle marketing programs, SMS/MMS campaigns, and audience segmentation 

• Lead social media strategy and content development for North America channels 

• Identify opportunities to improve engagement, conversion, retention, and customer lifetime value 

• Collaborate with digital and e-commerce teams to optimize online customer experiences 

• Lead market communications strategy for customers, Brand Partners, and internal stakeholders 

• Develop communications, launch messaging, event communications, and field updates 

• Ensure all messaging aligns with brand positioning, regulatory requirements, and business objectives 

• Maintain strong collaboration across global and regional teams to ensure strategic alignment 

• Oversee marketing strategy for promotions, incentive programs, recognition initiatives, and major events 

• Support company-wide events including product launches, leadership conferences, conventions, and regional tours 

• Develop engagement strategies that increase participation, excitement, and business growth 

• Lead cross-functional teams to execute complex marketing initiatives from concept through launch 

• Drive operational excellence through project management, process improvement, and strategic planning 

• Align marketing initiatives with company sales objectives, incentive programs, and growth strategies 

• Develop field-facing tools, campaigns, training, and communications that support independent distributors and sales leaders 

Skills and Qualifications  

• Exceptional strategic thinking, communication, leadership, and project management skills 

• Proven success leading integrated marketing campaigns and product launches 

• Strong expertise in communications, promotions, and sales support 

• Experience managing complex cross-functional initiatives in a fast-paced environment 

• Ability to translate business objectives into actionable marketing strategies that drive measurable results 

• Deep knowledge of direct sales and network marketing business models 

• Experience driving continuous improvement and marketing performance optimization 

Required Education and Experience  

• Bachelor’s degree in Marketing, Business, Communications, or a related field 

• 10+ years of experience in marketing, sales, or go-to-market strategy, with direct sales industry experience preferred 

• Demonstrated track record of independently leading integrated marketing campaigns and product launches with measurable results 

• Experience leading complex cross-functional initiatives in a fast-paced, matrixed environment 

Preferred Education and Experience

• MBA or advanced degree in Marketing or Business 

• Experience with direct sales, network marketing, or field-based distribution models 

• Multilingual or cross-cultural marketing experience across the US and Canada 

Supervisory Responsibility:  

This job does
have supervisory responsibilities. 

Work Environment:  

This role operates in a professional office environment with occasional hybrid flexibility. The position requires regular collaboration with cross-functional teams and may involve travel to company events, conferences, and field activities. Noise levels are typically low to moderate, consistent with a standard office setting. 

Position Type/Expected Hours of Work:  

This is a full-time position. The regular schedule is Monday through Friday, 8 a.m. to 5 p.m., with a 30–60-minute lunch. Occasional evening and weekend work may be required as job duties demand, particularly around product launches, major events, and company conventions. Employees are also expected to participate in the annual company convention and other key field events.  

Exact hour requirements can be reasonably modified as necessary for the business needs by the employee’s manager. 

Physical Demands:  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Specific vision abilities required include close vision and the ability to adjust focus. The role may require prolonged periods of sitting at a desk and working on a computer. Occasional travel may involve walking, standing, and carrying materials at events or conferences. 

Safety-Sensitive Position Notice:  

This position is classified as safety-sensitive, meaning that it involves duties where job performance can significantly affect the safety and health of employees, customers, or the public. As a result, candidates for this role may be subject to pre-employment and ongoing drug and alcohol testing, background checks, and other compliance requirements in accordance with company policy and applicable laws. These positions may require the use of Personal Protective Equipment (PPE) and the completion of mandatory safety training. Ensuring a safe work environment is a top priority, and adherence to all safety protocols and regulations is mandatory. 

Equal Employment Opportunity:  

Young Living is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or protected veteran status and will not be discriminated against on the basis of disability. 

Sponsorship:  

Young Living does not provide visa sponsorship for this position. Applicants must be currently authorized to work in the United States on a full-time basis. 

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