Marketing & Content Coordinator

Job Description
Job Summary

Manage customer-focused marketing by coordinating all communication channels and customer* touch points while maintaining consistent brand messaging and uniformity.

*Customers include consumers, employees (current and prospective), vendors, suppliers, and the community.

Essential Job Functions

Digital Media

- Measure and report performance of all digital marketing campaigns

- Suggest and implement direct marketing methods to increase profitability

- Ensure incoming leads reach appropriate internal customer in a timely manner

- Contribute to company web presence to boost brand awareness and positive ratings

- Maintain a strong online company voice through social media with a goal of achieving positive reviews

- Collaborate with internal teams to enhance landing pages and enhance user experience

- Evaluate end-to-end customer experience across social medial platforms

- Collaborate with vendor partners.

- Stay up-to-date with digital media developments, evaluate emerging technologies, and provide suggestions for adoption where appropriate

- Obtain and utilize images and/or video to enhance digital media content as needed

- Monitor social media for potential threats and/or opportunities

Additional Job Functions

- Adhere to, support and promote the ACF vision and mission statements

- Assists with the following marketing functions:

• Create and manage content for social media, websites, blogs, newsletters, and marketing materials.
• Develop and maintain a content calendar.
• Coordinate and execute marketing campaigns across multiple platforms.
• Write compelling copy that aligns with the company's brand voice.
• Design basic marketing graphics and promotional materials.
• Manage social media accounts, including scheduling posts and engaging with followers.
• Monitor campaign performance and prepare reports using analytics tools.
• Assist with email marketing campaigns.
• Collaborate with team members on branding, events, and promotional initiatives.
• Stay current on marketing trends and recommend new ideas

- Performs other duties as assigned

Experience and Skills
Required Knowledge, Skills and Abilities (including physical and work environment)

- Technical Skills:

- Excellent written and verbal communication skills.

- Strong copywriting and editing abilities.

- Experience with social media platforms (Facebook, Instagram, LinkedIn, YouTube).

- Familiarity with content management systems (WordPress).

- Knowledge of email marketing platforms (Mailchimp).

- Basic graphic design skills using Canva or Adobe Creative Suite.

- Understanding SEO best practices.

- Experience with Google Analytics or similar reporting tools.

- Strong organizational and time management skills.

- Ability to manage multiple projects and meet deadlines.

- Creative thinking with attention to detail.

- Self-motivated and able to work independently while collaborating with a team.

- Problem-Solving: figure out how to best communicate a company's message on different platforms, and sometimes might need to convey sensitive issues.

- Interpersonal Skills: Being friendly and approachable online is necessary.

- Work environment requires exposure to computer screen, typing/mouse usage, climbing, and extended periods of sedentary work. Position requires driving occasionally to pick-up marketing material.


- Ability to lift materials up to 10-15 pounds

Preferred Knowledge, Skills and Abilities

- Working knowledge of WordPress.

- Print Production

- Social Media Campaign Manager \ Scheduler

Minimum Job Qualifications (education, work experience, licenses/certifications)

- Associate's degree in marketing or a related field, 3-5 years of directly related work experience, or combination of direct experience and education

- Proven work experience in digital marketing