Sr Segment Marketing Manager, Device Lifecycle

The Sr Marketing Manager – Device Lifecycle is responsible for developing and optimizing device and upgrade lifecycle strategies within the Customer Management Marketing Team. This individual will dive into customer pain points and patterns related to device lifecycles to better understand and meet the needs of our existing customer base. The Sr Segment Manager evaluates industry, market, and account trending, develops treatment plans and works closely with cross-functional teams to increase customer retention. The position requires competency in business, customer focus, change and innovation, strategic thinking, and relationship building. For strategic priorities, the role involves: creating test plans, outlining trackable metrics, and delivering actionable insights for Sales and Marketing leaders. The Sr Manager will coordinate with campaign strategy teams, Field Marketing, agencies, and Sales to deliver optimized engagement plans. Additional supporting functions will include assistance with the development of dashboards or tracking mechanisms for various internal audiences and communication of results and progress to marketing and sales teams. Requires strong communication and analytical skills.· At least 18 years of age· Legally authorized to work in the United States· High School Diploma or GED· T-Mobile requires all employees in this position to be fully vaccinated for COVID-19 prior to starting work, unless precluded from doing so by applicable law. The CDC currently defines "fully vaccinated" as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. T-Mobile will require proof of vaccination prior to successful applicant’s first day of work, and will consider requests for exemption from this requirement during the offer phase (1) as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not cause T-Mobile undue hardship or pose a direct threat to the health and safety of others, or (2) for other reasons under applicable law.The experience you’ll bring.Bachelors Degree4-7 years’ experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales.PreferredMasters/Advanced DegreeDriving strategy by influencing and coaching cross functional teams, and outside vendors.Analyzing customer, business, and industry data to drive business performance.Ability to lead planning cycle in fast paced and highly competitive industry with collaborative approach.Strong communications skills by presentation, written and verbal methods.Experience in defining and leading marketing strategies.Knowledge of financial drivers, experience in managing return on investment objectives, ability to develop high level financial models and review quarterly forecasts and budgets.What you’ll do in your role.Develop and implement marketing strategies, campaigns, and business cases for the communication of device and upgrade related solutions to churn. 25%The role requires strong cross functional partnership across the enterprise; specifically with Sales, Supply Chain, Integrated Marketing and Go to Market teams to ensure flawless execution of Marketing Campaigns for the Consumer Prepaid Customer Base. Partner cross functionally with internal Integrated Marketing Team along with the agencies on the creation of world-class communication and collateral to develop best value propositions based on customer needs, Partners with marketing planning and analysis on potential promotion/pricing strategies; business tracking and analysis; partners with Consumer Insights on customer pain points, and with the product management team on product roadmap. Partners with OEM and 25%Manages all device related marketing communication and programs including tracking of results. Prepares presentations for various audiences ranging from peers to executive level. 25%Manages inventory reconciliations to plan of record and prepares recommendations for quarterly business plans and strategies as well as tactical plans. 10%Responsible for identifying key performance indicators and drivers of customer retention and base churn in preparation of business plans and assists in promotional recommendations for the defined Marketing portfolio and Device Lifecycle changes. 10%Also responsible for other Duties/Projects as assigned as needed. 5% Equal Employment OpportunityWe take equal opportunity seriously—by choice. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. T-Mobile USA, Inc. maintains a drug-free workplace. The unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in T-Mobile's workplace and employee conduct in violation of this prohibition is subject to employer discipline, including termination.Brand: T-MobileJob ID: 188065BREmployment Type: Full TimeJob Area: MarketingFunction: Marketing GeneralIndustry: Internet General