Corporate Director of Hotel Sales

A hospitality company is seeking a Corporate Director of Hotel Sales to lead sales strategy, business development, account production, and revenue-driving sales execution across a growing hotel portfolio. Based in Dallas, this role will require periodic travel to portfolio properties. The position will support a mix of independent and branded hotels located in key leisure and drive-to markets, with a strong emphasis on property-level execution and asset-level performance. This is a hands-on leadership opportunity for a builder and creator. The successful candidate will play a key role in developing sales infrastructure, generating new demand channels, cultivating strategic account relationships, supporting on-property sales teams, and implementing scalable sales processes across the portfolio. The ideal candidate possesses both strategic and tactical hotel sales expertise and is comfortable developing and executing sales plans, particularly for independent hotels. This individual will actively pursue new business opportunities, maintain key account relationships, collaborate closely with revenue management and operations teams, and identify opportunities that enhance overall hotel performance and profitability. Candidates should have a proven track record of driving revenue growth, building sales programs, and delivering measurable results within a multi-property hospitality environment. Key Responsibilities Develop and lead sales strategy across hotel portfolio Create property-specific sales plans that support occupancy, ADR, RevPAR, direct revenue, and overall asset performance Balance portfolio-wide sales strategy with the unique needs of each hotel and market Partner with hospitality leadership, asset management, revenue management, marketing, operations, and property teams to align sales activity with business goals Serve as the primary corporate sales leader for hotel assets, ensuring strong execution, accountability, and follow-through Business Development & Account Production Identify, pursue, and develop new business opportunities across group, corporate, leisure, social, SMERF, sports, government, and local market segments where applicable Build and maintain relationships with key accounts, meeting planners, local businesses, tourism partners, travel advisors, and market influencers Lead proactive sales efforts, including prospecting, account outreach, site visits, client entertainment, trade events, and follow-up strategy Create account plans and measurable production goals for priority segments and markets Help properties capture business that aligns with rate strategy, demand patterns, and asset objectives Independent Hotel Sales Strategy Develop sales strategies for independent hotels that do not rely solely on brand systems or national account platforms Create distinctive sales positioning for each independent asset based on location, guest experience, amenities, and target customers Partner with marketing to connect sales strategy with brand messaging, packages, digital campaigns, and direct booking initiatives Identify local and regional demand generators that can support base business and seasonal compression periods Help independent hotels build repeatable sales processes, account databases, prospect lists, and market outreach plans Branded Hotel Sales Support Support branded hotel assets while working within applicable brand standards, systems, tools, and sales channels Identify local and regional sales opportunities that complement brand-level programs Collaborate with property leadership to improve account penetration, local visibility, and booking conversion Help branded assets maximize performance through market-specific sales activity, partnerships, and relationship-driven business development Ensure sales efforts remain aligned with ownership goals, brand requirements, and property-level revenue strategy Partner closely with revenue management to ensure sales activity supports pricing strategy, market mix, need periods, and profit objectives Review pace, production, segmentation, market demand, and booking trends to identify opportunities and risks Help evaluate group and negotiated business based on total value, displacement, profitability, and long-term relationship potential Support package development, promotional strategy, and targeted offers in partnership with marketing and operations Use data and market insight to focus sales resources on the highest-impact opportunities Property Team Support & Sales Culture Work directly with property teams to create a proactive, sales-minded culture Coach property leaders and sales contributors on account outreach, inquiry handling, site visits, follow-up, and conversion Create practical tools, templates, processes, and expectations that help hotels execute consistently Help recruit, train, and develop future sales team members as the portfolio grows Be visibly engaged with the hotels and markets; this is not a desk-only role Partnerships, Community & Market Engagement Develop relationships with local businesses, CVBs, chambers, tourism partners, event venues, universities, sports organizations, and community groups where applicable Identify partnership opportunities that create demand, strengthen local relevance, and support property positioning Represent hotel assets in the market with professionalism, energy, and ownership-minded accountability Support market activations, familiarization opportunities, and property events that generate leads and strengthen relationships Partner with marketing and operations to turn local relationships into revenue-producing opportunities Performance, Reporting & Accountability Track key sales performance indicators, including account production, prospecting activity, lead conversion, group pace, negotiated account performance, and revenue contribution Provide regular reporting, insights, and recommendations to hospitality leadership and ownership Analyze what is working, what is not, and where sales resources should be focused Develop budgets and recommendations for sales-related spend, travel, trade events, and business development activity Hold sales initiatives, property teams, and future team members accountable to goals and results Required Experience & Qualifications Proven hotel sales experience is required Experience with independent hotels is strongly preferred Strong understanding of hotel sales strategy, account development, market segmentation, and revenue-driving sales execution Ability to operate as both a strategic leader and hands-on sales producer Experience building sales plans, developing accounts, prospecting new business, and converting leads into measurable revenue Strong understanding of group, corporate, leisure, local negotiated, and relationship-based hotel business Ability to work cross-functionally with ownership, operations, revenue management, marketing, and property teams Highly organized, accountable, and able to manage multiple properties, markets, and priorities at once Willing and able to travel to hotels and target markets as necessary Preferred Experience Experience with boutique, lifestyle, resort, or experiential hospitality assets Experience in coastal, leisure, or drive-to resort markets Experience with hotel openings, renovations, relaunches, or repositioning efforts Experience supporting branded hotel sales systems, standards, and reporting tools Existing relationships with regional accounts, travel advisors, meeting planners, tourism partners, CVBs, chambers, sports groups, and local demand generators Experience building sales infrastructure, tools, processes, and reporting for a growing hotel portfolio #J-18808-Ljbffr Confidential