Digital Marketing Specialist

TSR Consulting is currently seeking a highly motivated Digital Marketing Specialist (Omnichannel Strategist) for an opportunity in Princeton, NJ! Location: Princeton, NJ (Hybrid – 50% Onsite; Giralda Farms, NJ also considered) Anticipated Start Date: ASAP TSR Consulting will send official notice ahead of a confirmed start date. Expected Duration: 12 months Job Type: Hybrid (50% Onsite) Pay Range: $70.00/hr. - $80.00/hr. Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.). Job Description TSR Consulting is seeking a Digital Marketing Specialist (Omnichannel Strategist) to support a leading global pharmaceutical organization. This individual will serve as the primary point of contact between brand teams, creative agencies, digital partners, and media agencies to ensure successful planning and execution of omnichannel marketing campaigns. The ideal candidate will possess a strong background in pharmaceutical digital marketing, campaign management, digital analytics, and Medical Legal Review (MLR) processes. Responsibilities Develop and execute omnichannel marketing strategies aligned with brand objectives. Translate customer insights into actionable digital engagement plans and customer journeys. Create creative briefs and campaign documentation for branded and unbranded digital initiatives. Collaborate with Business Insights & Analytics teams to establish KPIs and optimize campaign performance. Manage digital campaigns across CRM, email, websites, HCP media, social media, SEO/SEM, mobile, and third-party platforms. Lead Medical Legal Review (MLR) processes and coordinate with internal and external stakeholders. Manage campaign timelines, budgets, forecasting, and project deliverables. Monitor campaign performance and provide regular reporting and optimization recommendations. Partner with brand teams, production teams, digital agencies, and media partners to ensure successful campaign execution. Conduct quality assurance reviews of digital and print marketing assets. Manage marketing assets using enterprise platforms such as Adobe Workfront, Veeva Vault, Veeva PromoMats, Salesforce, and Jira. Support process improvements and leverage AI tools to improve operational efficiency. Manage inventory and logistics for printed promotional materials as needed. Required Skills & Qualifications Bachelor's degree required. 4–7+ years of experience in Digital Marketing, Omnichannel Marketing, or Multichannel Campaign Management. Experience within the pharmaceutical, biotech, or healthcare industry. Strong understanding of omnichannel campaign strategy and customer journey planning. Experience managing Medical Legal Review (MLR) processes. Strong project management and cross-functional collaboration skills. Excellent communication, organizational, and stakeholder management skills. Preferred Skills 8–10 years of relevant experience. Experience with Adobe Analytics (AA) and Tableau. Experience with Adobe Workfront, Veeva Vault, Veeva PromoMats, Salesforce, and Jira. Familiarity with CRM marketing, HCP engagement, SEO/SEM, email marketing, and digital media campaigns. Experience utilizing Microsoft Copilot or other AI productivity tools. Experience managing agency relationships and production vendors. Additional Requirements Hybrid schedule with approximately 50% onsite presence in Princeton, NJ (Giralda Farms location may also be considered). Standard business hours: Monday–Friday, 9:00 AM–5:00 PM. Ability to manage multiple projects and priorities in a fast-paced environment. TSR Consulting offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401(k). About TSR TSR is a trusted staffing and workforce solutions partner with more than 50 years of experience delivering highly qualified talent to support clients\' most critical business and technology initiatives. Through a disciplined approach to sourcing, candidate vetting, and delivery, TSR helps organizations scale teams quickly while maintaining quality and reliability. TSR operates with a global delivery model, leveraging specialized teams to support enterprise clients across North America and beyond. In June 2024, TSR was acquired by Justin Christian, Founder and CEO of BCforward, a global provider of professional services and workforce solutions. This partnership expands TSR's ability to deliver broader capabilities, global delivery resources, and enhanced opportunities for both clients and consultants. #J-18808-Ljbffr