Regional Director of Marketing -- Multifamily

Job Description

Job Description

Full-Time | In-Office | Portfolio Travel Required (50%)

About Axia Residential

Axia Residential is a growing multifamily property management company based in Atlanta, Georgia and part of ARC Multifamily Group, LLC, a vertically integrated real estate investment company. We are focused on strong property performance, innovation, resident experience, and operational excellence.

The Role

The right candidate is data driven and has a deep understanding of the leasing funnel: leads, tours, applications, leases, conversion, occupancy, and revenue. This position is perfect for someone who has a winning mindset, strong people skills, and enjoys spending time both in the office and onsite at our communities, with a relentless drive to improving marketing and leasing results. This role will interact with regional and onsite teams, executives and ownership, alike.

This role will serve as Axia's single point of accountability for all marketing. Third-party partners may execute pieces of the strategy, but this leader will own the execution, results, follow-through, and continuous improvement. Comfort using AI, automation, and emerging marketing technology is necessary.

What You'll Own:

Portfolio Performance

• Develop and execute property-level marketing strategies that drive traffic, leasing velocity, occupancy, revenue and reputation. 

• Develop specific strategies for lease-ups, repositioning assets, challenged communities, new acquisitions, branding and stabilized properties.
• Daily, evaluate traffic, lead volume, leasing velocity, conversion rates, occupancy, pricing, competitive positioning, and marketing spend.
• Turn marketing data into clear, actionable recommendations for leadership and property teams.
• Build and manage community-level marketing budgets and ensure marketing dollars are generating measurable results.

Digital Marketing & Lead Generation

• Own strategy across paid search, paid social, SEO, retargeting, email, social media, ILS platforms, local search, websites, and landing pages.
• Manage marketing agencies and third-party partners while maintaining internal ownership of performance.
• Optimize campaigns based on lead quality, CPL, CTR, conversion, cost per lease, and ROI.
• Ensure strong positioning and accurate information across Apartments.com, Zillow, Google Business Profile, community websites, and other digital channels.
• Maintain accurate pricing, availability, specials, photography, and property information across all platforms.

Property & Leasing Performance

• Regularly visit communities and evaluate the full prospect experience from curb appeal and signage to models, tours, follow-up, and conversion.
• Partner directly with regional and onsite teams to identify why leads are or are not converting.
• Coach teams on lead management, marketing technology, reputation management, social media, and property presentation.
• Develop focused action plans for communities experiencing traffic, conversion, occupancy, or reputation challenges.
• Stay current on competitors, renter behavior, market conditions, and emerging demand drivers.

Brand, Social & Reputation

• Serve as a visible brand ambassador for Axia Residential and our communities .

• Provide creative direction for photography, video, websites, signage, social media, collateral, property branding, and rebranding initiatives.

• Lead social media and reputation-management strategies that strengthen engagement and property visibility.

• Create engaging visual content using Canva or similar design platforms.
• Write and edit strong marketing copy for advertising, property websites, social media, emails, landing pages, property descriptions, and campaigns.
• Ensure creative content is modern, compelling, consistent, and relevant to each community.
• Maintain a consistent brand voice while allowing each community to have its own identity and personality.

Analytics, AI & Technology 

We want someone who is excited about where marketing is going not someone relying solely on how it has always been done.

• Use Google Analytics, CRM, property management, and marketing-platform data to identify trends and improve performance.
• Incorporate AI and automation into marketing workflows, content development, reporting, market research, reputation management, and lead generation.
• Identify ways AI can improve content creation, campaign optimization, lead follow-up, reputation management, market research, reporting, competitive intelligence, and team productivity.

Analytics & Reporting

• Develop meaningful weekly and monthly reporting that tells the story behind the numbers, not simply reports them.
• Monitor website traffic, advertising performance, ILS results, lead sources, conversion ratios, cost per lead, cost per lease, occupancy trends, reputation metrics, and ROI.
• Utilize Google Analytics, platform dashboards, CRM data, and property management data to evaluate performance.
• Identify patterns and opportunities early and recommend corrective action.
• Communicate marketing performance clearly to executives, regional leadership, community teams, ownership groups, and other stakeholders.

Qualifications

• 5–8+ years of progressive marketing experience, preferably in multifamily, residential real estate, hospitality, or another multi-location consumer business.
• Proven ability to connect marketing activity to leads, tours, applications, leases, occupancy, and revenue.
• Strong knowledge of digital advertising, paid search, paid social, SEO, local search, social media, reputation management, and conversion optimization.
• Experience analyzing marketing performance and translating data into action.
• Experience managing agencies, vendors, marketing budgets, and multiple priorities.
• Strong working knowledge of Google Analytics, CRM/lead-management systems, and digital reporting.
• Excellent communication, presentation, and relationship-building skills.
• Comfort using AI tools, automation, and emerging technology.
• Experience with Entrata, Elise AI, Soci, Street Digital and related platforms.
• Experience with Canva or similar creative tools.
• Ability to travel regularly throughout the portfolio.
• Understanding of renter behavior, leasing funnels, and multifamily operational metrics.