Head of Affiliates

Role Description

We are looking for a Head of Affiliates who will take full ownership of affiliate strategy, team leadership, partner relationships, and overall program performance. This is a hands-on leadership role for someone who has already built or scaled affiliate departments and is ready to take responsibility for delivering results at the program level.

Qualifications

• 3+ years of experience in iGaming Affiliate Marketing, including at least 1 year in a Team Lead or Head of Affiliates role.
• Proven track record of scaling FTD volumes across Tier 1 markets.
• Deep understanding of CPA, Hybrid, and Revenue Share partnership models.
• Experience managing Affiliate Managers and team leads.
• Hands-on experience with affiliate platforms such as Affilka (SoftSwiss), ReferOn, NetRefer, or similar solutions.
• Strong analytical mindset with experience in funnel analysis, cohort analysis, and ROI modeling.
• Fluent English, both written and spoken.

Requirements

• Experience working with CRM systems such as NetHunt, HubSpot, or similar platforms.
• Knowledge of postback configuration, tracking setups, and marketing automation tools such as Make.
• Experience with Google Apps Script or other automation solutions.
• Existing network of Tier 1 affiliate partners and industry contacts.

Responsibilities

• Strategy & Growth
  • Develop and execute affiliate acquisition strategies across Tier 1 markets.
  • Define quarterly OKRs, FTD targets, and growth plans across brands and GEOs.
  • Monitor performance against key business KPIs and identify growth opportunities.
  • Identify and prioritize new affiliate channels, including SEO affiliates, PPC networks, influencers, and sub-affiliates.
  • Manage the entire deal pipeline, from prospecting and negotiations to traffic launch and volume scaling.
• Team Leadership
  • Lead and develop a team of Affiliate Managers while building a scalable affiliate department structure.
  • Define team goals, processes, and performance standards.
  • Conduct regular 1-on-1 meetings, performance reviews, and coaching sessions.
  • Drive a high-performance culture focused on accountability and results.
  • Own hiring, onboarding, and professional development of Affiliate Managers.
• Partner Management
  • Build and maintain C-level relationships with strategic affiliates and affiliate networks.
  • Lead negotiations and approve commission structures while ensuring deal profitability.
  • Monitor traffic quality, fraud thresholds, GEO-specific requirements, and regulatory compliance.
  • Handle escalations related to tracking, postbacks, attribution, and disputed payments.
• Analytics & Reporting
  • Own weekly and monthly reporting across brands and GEOs, including FTD, NGR, ROI, and ROAS metrics.
  • Analyze affiliate cohorts and partner profitability to drive data-based scaling decisions.
  • Collaborate with IT teams on Affilka setup, API integrations, and process automation.
  • Present performance updates, forecasts, and strategic initiatives to senior management.
• Compliance & Governance
  • Maintain and update Affiliate Terms & Conditions across multiple GEOs.
  • Monitor brand safety, including trademark bidding, spam activities, and unauthorized placements.
  • Ensure affiliate activities comply with internal policies and market regulations.

Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.