Marketing Manager

Description:

Why This Role Exists

The Marketing Manager exists to operationalize Blue Herons marketing strategy through disciplined planning, high-quality execution, and cross-functional coordination that advances the companys brand, communities, and customer experience.

This role translates strategic marketing direction into actionable marketing plans, ensures initiatives move efficiently from concept through execution, and drives accountability across campaigns, events, and client-facing touchpoints. The Marketing Manager serves as the connective layer between strategy, creative execution, project management, sales, and field operations, ensuring marketing initiatives are delivered on time, on brand, and aligned with business objectives.

The role also exists to elevate the consistency and sophistication of Blue Herons client engagement efforts by leading exceptional events, maintaining high brand standards, and strengthening operational rigor within the marketing department.

Core Accountabilities

Marketing Strategy & Planning

• Partner with the Marketing leadership to refine and execute integrated marketing strategies across communities, campaigns, product launches, and client engagement initiatives.
• Translate strategic direction into actionable marketing plans with clear deliverables, sequencing, ownership, and measurable outcomes.
• Maintain visibility into the strategic marketing calendar to ensure alignment across launches, events, campaigns, and organizational priorities.
• Monitor marketing and event spend, identify budget variances, and support resource allocation decisions that maximize ROI.
• Support ongoing process refinement to improve marketing planning, intake, execution workflows, and departmental scalability.

Execution & Operational Ownership

• Own end-to-end execution of marketing initiatives from kickoff through completion, ensuring delivery against timelines, objectives, and quality standards.
• Ensure project briefs, campaign requirements, and deliverables are clearly defined and submitted in a timely manner to support efficient creative production and traffic management.
• Coordinate closely with the Project Manager on prioritization, scheduling impacts, and execution dependencies while respecting operational role boundaries.
• Drive accountability across direct reports and cross-functional contributors to ensure work progresses efficiently and professionally.
• Identify execution risks early and proactively resolve obstacles that may impact delivery timelines, brand standards, or stakeholder expectations.

Brand Stewardship

• Uphold and protect the Blue Heron brand across all campaigns, events, collateral, digital channels, and client-facing experiences.
• Partner with the creative team to ensure consistent application of brand standards, visual identity, voice, and quality expectations.
• Review deliverables for strategic alignment, accuracy, and brand integrity prior to launch or public release.
• Identify inconsistencies in field execution, signage, partner-produced materials, and customer experiences, driving corrective action where necessary.
• Champion an elevated luxury customer experience across every marketing touchpoint.

Events & Client Engagement

• Lead the planning and execution of signature events including community launches, broker events, homeowner experiences, partner activations, and brand engagements.
• Manage event development from concept through execution, including planning, logistics, on-site coordination, and post-event evaluation.
• Develop repeatable event systems, templates, and playbooks that support operational consistency while preserving creativity and brand differentiation.
• Coordinate with sales, operations, creative, and vendor partners to ensure events reinforce brand positioning and support measurable engagement outcomes.
• Manage event budgets, production timelines, and operational readiness to ensure flawless execution.

Team Leadership & Development

• Lead, coach, and develop the Marketing team through clear expectations, accountability, and ongoing performance feedback.
• Conduct regular 1:1 meetings, team check-ins, and performance discussions that strengthen alignment, engagement, and execution quality.
• Foster a collaborative, high-performance culture centered on ownership, professionalism, responsiveness, and continuous improvement.
• Identify staffing, capability, and capacity needs and partner with leadership on organizational development and future team growth.

Cross-Functional Integration

• Collaborate closely with Creative, Project Management, Sales, Design, Construction, and Operations teams to ensure marketing initiatives are aligned with business priorities and field realities.
• Support the accurate and authentic storytelling of Blue Heron communities, architecture, and client experiences through cross-functional information gathering.
• Maintain strong working relationships that improve communication flow, reduce operational friction, and strengthen execution consistency across departments.

Reporting, Analytics & Optimization

• Identify the reporting and analytics necessary to evaluate campaign, event, and initiative performance.
• Analyze performance data, interpret trends, and translate findings into actionable recommendations.
• Ensure campaign recaps, event summaries, and performance reporting are delivered consistently and accurately.
• Use insights and operational learnings to continuously improve future planning, execution efficiency, and marketing effectiveness.

What Success Looks Like

Success in this role is demonstrated through disciplined execution, elevated brand experiences, operational reliability, and measurable marketing outcomes.

A successful Marketing Manager:

• Consistently translates strategic direction into organized, executable marketing plans.
• Delivers campaigns, launches, and events on time and at a high standard of quality.
• Operates effectively within a structured cross-functional environment while strengthening collaboration across teams.
• Maintains strong operational control across multiple concurrent initiatives without sacrificing quality.
• Elevates the client and broker experience through polished, memorable, and brand-aligned engagement.
• Creates clarity, structure, and momentum within the marketing team.
• Improves marketing effectiveness through data-informed adjustments and continuous process refinement.

Who This Role Serves & Sets Up for Success

Primary Stakeholders

• Marketing leadership, Creative, and Project Management
• Sales Leadership and team members
• Pre-construction, Construction, and Design Teams
• External Vendors and Event Partners
• Clients, Realtors, and Brand Partners

What Setting Others Up for Success Means

This role succeeds by creating structure, clarity, and execution consistency that enables the broader organization to operate efficiently and confidently.

Setting others up for success includes:

• Providing clear and timely marketing direction and project briefs.
• Ensuring stakeholders have visibility into timelines, expectations, and deliverables.
• Reducing operational friction through proactive communication and planning.
• Supporting Creative and Project Management teams with organized intake and aligned priorities.
• Equipping Sales teams with polished client-facing experiences and effective marketing support.
• Maintaining disciplined follow-through that builds organizational trust and execution confidence.

How Performance Is Measured

Performance in this role is evaluated through a combination of operational execution, leadership effectiveness, brand stewardship, and measurable marketing outcomes, including:

• On-time completion of campaigns, launches, and event deliverables.
• Quality and consistency of marketing execution across channels and client touchpoints.
• Event execution quality, engagement metrics, and stakeholder satisfaction.
• Adherence to marketing plans, timelines, and approved budgets.
• Team accountability, engagement, and development progress.
• Cross-functional collaboration effectiveness and responsiveness.
• Brand consistency across marketing assets and field experiences.
• Reporting accuracy, campaign analysis quality, and operational follow-through.
• Continuous improvement of departmental workflows and execution processes.

Requirements:

Capabilities Required

Technical & Functional Acumen

• Strong experience developing and executing integrated marketing plans across multiple channels and initiatives.
• Demonstrated success producing high-quality events from concept through execution.
• Understanding of marketing operations, campaign coordination, and workflow management within structured creative environments.
• Ability to manage multiple concurrent priorities while maintaining organization, detail accuracy, and execution discipline.
• Familiarity with CRM systems, marketing automation platforms, and project management tools.
• Financial awareness related to event budgets and marketing spend management.

Business & Integration Mindset

• Ability to align marketing execution with broader business objectives, brand positioning, and sales priorities.
• Strong understanding of how marketing integrates with design, construction, operations, and customer experience functions.
• Systems-oriented thinker capable of improving workflows, communication processes, and execution consistency.
• Ability to balance strategic intent with operational realities and resource constraints.

Communication & Leadership

• Strong interpersonal communication skills with the ability to coordinate effectively across leadership, creative, sales, and operational teams.
• Clear, organized communicator capable of driving accountability and maintaining alignment across complex initiatives.
• Experience leading and developing team members through coaching, feedback, and performance management.
• Ability to remain composed, solutions-oriented, and decisive under pressure.

Character & Professionalism

• Highly organized, proactive, and accountable.
• Detail-oriented with a strong commitment to excellence and follow-through.
• Professional, collaborative, and emotionally mature.
• Calm under pressure and adaptable in fast-moving environments.
• Demonstrates ownership, initiative, and a high standard of personal accountability.
• Passion for architecture, luxury residential environments, design, and elevated customer experiences.

How This Role Shows Up (Blue Heron Expectations)

At Blue Heron, leadership is demonstrated through accountability, professionalism, operational discipline, and commitment to excellence.

This role is expected to:

• Operate with ownership and accountability for outcomes.
• Lead with professionalism, responsiveness, and follow-through.
• Uphold elevated standards in every client-facing and internal interaction.
• Foster collaboration while respecting organizational roles, expertise, and process structure.
• Approach challenges proactively with a solutions-oriented mindset.
• Continuously improve systems, workflows, and execution quality.
• Protect and elevate the Blue Heron brand through disciplined attention to detail and customer experience.
• Contribute positively to a culture of high performance, trust, and operational excellence.

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