Storytelling Associate (Social Media Manager)

About Genesis Orthopedics & Sports Medicine Genesis Orthopedics & Sports Medicine is a full-spectrum musculoskeletal platform — surgery, physical therapy, and everything in between — operating across 16 clinics throughout Chicago. We run clinical trials. We serve Medicaid patients at scale. We’ve built a model that delivers care the most underserved patients in Chicago can access, and that the most demanding patients still want. The Genesis Health Foundation extends that mission to patients who fall outside every coverage structure entirely. We’re doing something real. We need someone — with the tools and the talent — to show people. Position Summary Sixteen clinics. Clinical trials. Surgeons who left traditional medicine because they wanted to actually fix something. Patients who came in unable to walk and left playing with their kids again. A healthcare model that the industry said couldn’t work — and that works. This story is not being told. That’s where you come in. What You'd Do Design at Scale With AI Use Canva AI—Magic Design, Magic Write, text-to-image, and Brand Kit to produce on-brand graphics, carousels, educational posts, and campaign assets faster than any traditional design workflow. Build and maintain a Canva Brand Kit so every visual asset — from Instagram Stories to LinkedIn headers — is consistent, professional, and instantly reproducible. Use Adobe Firefly and Adobe Express for AI-generated imagery, text effects, and rapid asset creation that doesn’t require a full Creative Cloud subscription or a dedicated designer. Use Figma AI for content templates, visual systems, and design specs that keep the brand tight across every platform and format. Build and Design With AI Use Replit AI to design and prototype lightweight web-based content assets — custom landing pages, interactive patient education tools, shareable microsites, and branded digital experiences — without needing a dedicated developer or agency. Build simple branded web assets that live beyond the feed: a “meet the surgeons” page, a campaign hub, and a patient story gallery — extending the Genesis content universe past what Instagram and TikTok can hold. Produce and Edit Video With AI Use CapCut AI for rapid short‑form video editing, auto‑captions, and trend‑native formats built for TikTok and Reels. Use Runway for AI video generation, background removal, and visual effects that elevate raw clinical footage. Use HeyGen or Descript for AI voiceover, talking‑head video creation, and transcript‑based editing that makes long surgeon interviews instantly clipable. Use Opus Clip or similar tools to automatically identify the best moments from long‑form content and turn them into short‑form clips. Own the Channel Strategy Run Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn with a clear, platform‑native growth strategy for each. Use AI scheduling and analytics tools—Buffer AI, Later, or Metricool—to post smarter, not just more. Know why something works on TikTok versus Reels versus Shorts—and engineer content accordingly. Build Repeatable Systems Develop AI‑assisted production workflows so the content operation scales as the practice does. Build template libraries, prompt libraries, and editorial calendars that make great content reproducible—not just occasional. Track what’s working with analytics and refine your approach continuously. Engage the Community Respond to comments, build a following, and make Genesis a brand people in Chicago actually want to follow. Experiment constantly—new tools, new formats, new trends; if you have a pitch, we want to hear it. Education High School graduate or GED required. College or vocational training a plus. Qualifications Fluent in the AI creative stack: Canva AI, Replit, Runway, CapCut AI, Descript, Adobe Firefly. You know what each tool is good for, its limits, and what’s worth trying next. Can build lightweight web assets. With Replit AI you’ve spun up a simple campaign page, branded microsite, or patient story hub before. Have platform fluency, not just familiarity. You understand hooks, retention curves, algorithmic triggers, and optimal timing. Systems builder. You don’t just create great content once; you build workflows that make it reproducible. AI tools are infrastructure, not novelty. You’re hungry. This is a ground‑floor opportunity to build a real audience for a brand that genuinely deserves one—using a creative toolkit that most healthcare brands haven’t even started to figure out. We want someone who sees that and wants to own it. Language & Availability Language: English (fluent/native) Shift availability: Day Shift (Required) Work Location: Remote Benefits Competitive salary for an early‑career content role Real creative autonomy — no generic health tips, no 47‑step approval chains Access to a clinical environment most content creators will never get inside Subscriptions and budget for the AI tools you need to do the job right A brand with an actual mission that makes the content matter Room to grow as the practice and Foundation scale #J-18808-Ljbffr