Manager, eCommerce
$81.23k - $111.1kDigitasLBi
Manager, Ecommerce
Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results.
We are seeking a Manager, Ecommerce. Ideal candidates must have CPG or shopper marketing agency-related experience including working with Amazon or Instacart. Candidates must reside within a commutable distance from our Mars United Commerce office in Detroit (Troy) or New York for a hybrid work schedule.
Primary Responsibilities
- Work with the internal cross-functional team to develop optimal and actionable strategies, concepts and tactics
- Have a strong understanding of media capabilities from Search to Display
- Manage the implementation of key client projects
- Build strong working relationships with assigned retailer client contacts
- Manage execution of approved programs through team
- Work with external client vendors/agencies to execute projects as assigned
- Approach and manage partnership relationships with other manufacturers or properties
- Identify retailer direct and manufacturer platforms
- Develop and manage project timelines and budgets
- Manage communication of project status and budget to client teams
- Work hand-in-hand with internal teams on planning and implementation of retail marketing extensions of brand and category programs (national retainer clients)
- Manage client approval process
- Measure post-promotion results using agency and client-provided data
- Be comfortable using AI in media planning, execution, and program wrap up
- Some travel required
Skill Sets Required
- Bachelor's degree in advertising, marketing, business, or related field
- 5-7 years' experience in marketing in ecommerce in Amazon or Instacart
- Proven Project Management experience
- Experience working with retail media networks and media vendors
- Strategic thinking in the development of Shopper Marketing programs and management of day-to-day business
- Sound decision making skills based in industry knowledge
- Passion about business – always thinking of ways to improve/grow assigned client/business
- Strong listening skills and attention to detail
- Excellent verbal, written, presentation and interpersonal skills
- Desire to dig in and do what's needed to get the job done right
Compensation Range: USD $81,225.00 - USD $111,100.00/Annually.
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