Site Merchandising Initiatives Manager

Site Merchandising Initiatives Manager

Build Your Career with Ashley Furniture- Where Innovation Meets Comfort

Who We Are:

At Ashley, inspiring the love of home is at the heart of everything we do. As the world's largest manufacturer of home furnishings, we're more than a business we're a family driven by innovation, competitiveness, and an unwavering commitment to excellence. We persevere through challenges, push beyond the status quo, and constantly seek better ways to deliver an exceptional customer experience. Our solutions-first mindset and dedication to growth are why Ashley remains #1 in our industry.

If you're ready to grow, you've come to the right place. With a true "Growth Mindset," Ashley Furniture invests in developing future leaders and helps every team member learn from the best in the business.

Summary: The Manager of Site Merchandising Initiatives shapes e-commerce strategies that enhance the Company's brand, conversion rate, customer experience, and revenue. You'll analyze digital performance to make data-backed recommendations to leadership and cross-functional teams including Site Merchandising, UX, Product Management, and Marketing. This role requires experience managing at least one DTC e-commerce category, strong organizational/project management skills, and passion for digital optimization. You'll collaborate to build world-class customer experiences and deliver exponential growth through innovative offerings and best-in-class execution. Initially, you'll be the main contact for the online bedding category. Reports to the Senior Director of e-commerce Strategic Initiatives.

Responsibilities

• eCommerce Strategy & Execution
• Help drive the strategic vision and execution for the eCommerce site, collaborating with cross-functional teams to enhance user experience and deliver on business goals.
• Develop and implement strategies to increase online sales, conversion rates, and average order value.
• Serve as a liaison between Site Merchandising and Product teams to prioritize and implement new site functionality and enhancements. Ensure projects remain on track to achieve expected deadlines.
• Collaborate with Marketing, UX, and Product teams to align digital campaigns with business goals.

• Analytics & Optimization
• Continually review and analyze online competitors for benchmarking and opportunities. Report findings and provide appropriate strategies for leadership when needed.
• Monitor and analyze website performance and user behavior using Google Analytics 4 (GA4), internal Power BI dashboards, Quantum Metric, and other tools.
• Provide actionable insights and recommendations to stakeholders based on data analysis.
• Stay current on eCommerce regulations and best practices.

• Site Merchandising & Content
• Collaborate with Marketing and Merchandising teams to drive online sales and enhance the digital customer experience for assigned categories in accordance with national strategies and brand guidelines.
• Responsible for all sales and merchandising activities for assigned categories.
• Oversee product discovery, listings, and categorization for assigned categories.
• Coordinate seasonal promotions, product launches, and content updates for assigned categories.
• Execute vendor operations for assigned categories, including but not limited to sourcing, contract/term negotiations, item and content setup, and promotional planning.
• Other duties as assigned.

Qualifications

• Bachelor's degree in business administration, marketing, merchandising or related field, or equivalent work experience, Required
• 5+ years' experience in DTC site merchandising, e-commerce, or product management, preferably in bedding or home furnishings
• Excellent analytical, organizational, and communication (verbal, written, & interpersonal) skills
• Proficiency in:
• Google Analytics 4 (GA4)
• Salesforce Commerce Cloud or equivalent platform(s)
• Quantum Metric or equivalent analytics tool(s)
• Microsoft Excel (pivot tables, VLOOKUP, data visualization)
• General understanding of UX best practices
• Strong understanding of CRO, digital customer journeys, and ecommerce best practices
• Effective time management and organizational skills
• General project management and critical thinking skills required with strong attention-to-detail

Work Environment:

This position is located in a climate-controlled office environment with standard lighting and moderate noise levels typical of professional workspace settings. The role primarily involves sitting at a desk for extended periods while working with computers, phones, and other office equipment. The collaborative environment includes interaction with team members and may require attendance at meetings, conference calls, and cross-departmental communications during regular business hours.

Pay: $90,000-$100,000 annually

Benefits We Offer:

• Health, Dental, Vision, Employee Assistance Program
• Paid Time Off; increases with years of service
• Generous Employee Discount on home furnishings
• Professional Development Opportunities
• Tuition Assistance
• Ashley Wellness Centers (location specific)
• 401(k) and Profit Sharing
• Life Insurance

Our Core Values:

• Honesty & Integrity: Acts with transparency, discretion, and ethical judgment. Trusted to handle sensitive information and provide accurate, unbiased insights.
• Dirty Fingernail: Takes full accountability for outcomes, not just tasks. Inspects details, ensures data accuracy, and follows through to completion.
• Continuous Improvement: Actively seeks better ways to improve templates, tools, and processes. Learns from prior initiatives and embeds lessons into standard work.
• Growth & Results Focus: Understands how transformation initiatives drive growth, cost reduction, and profitability. Keeps work aligned to enterprise priorities.
• Culture of Leadership: Leads through influence, reliability, and example. Builds trust across functions and supports leaders at every level.
• Customer-Centric & Boundaryless: Works across silos for the greater good of the organization. Ensures outputs meet the needs of executives, initiative owners, and teams.
• Operational Excellence: Demonstrates strong organizational discipline, attention to detail, and the ability to translate ambiguity into clear, executable tools.