Digital Media Campaign Strategist

Digital Media Campaign Strategist Schaefer Advertising Co. is seeking a strategic Digital Media Campaign Strategist to join our Digital team. As part of this team, this person will work closely with media leadership, digital media, and account teams to plan, execute, and optimize paid digital campaigns across Paid Search, Paid Social, Programmatic Display, and emerging performance channels. This role supports Schaefer's three key verticals — healthcare, real estate development, and destination and entertainment — and plays a central role in turning media investment into meaningful business outcomes. The vision for this position is the addition of a highly detailed, analytically minded, and strategically curious person who brings both discipline and creativity to campaign management. Modern digital media is no longer just about placing ads — it is about building intelligent systems that combine data, technology, audiences, and creative to drive performance. As platforms increasingly rely on automation and AI-powered optimization, this role is designed for someone who understands how to use those tools thoughtfully, applying human insight and strategic thinking to guide results. This person will be expected to manage campaigns with diligence, speed, and accuracy, while continually looking for smarter ways to improve performance, efficiency, and ROI. They will bring forward new ideas, test new approaches, and provide meaningful recommendations that help clients grow. Key Responsibilities Planning and buying digital media for campaigns across vertical clients Building, launching, and managing digital campaigns across multichannel plans Campaign Strategy & Planning (20%) Develop and launch multichannel digital strategies aligned to client goals Partner with Account Service, Media Leadership, and external partners to shape campaign approach Bring forward new ideas, test new approaches, and make recommendations that drive efficiency and ROI Campaign Management & Optimization (40%) A focused expertise on both Paid Social and Organic Social is critical to this position but the role will also require the ability to manage programmatic, streaming, publication and other emerging tactics with input from leadership and the team. Daily management of campaign budgets and pacing and maintaining digital spend sheets by client and campaign, ensuring accuracy, transparency, and accountability across all media investment. Monitor performance throughout the month, identifying opportunities for optimization, testing, and improvement. Conduct competitive and market analysis, implement creative and audience testing Performance Analysis (20%) Contribute to campaign analytics report development by providing thoughtful insights and recommendations based on the campaign knowledge and expertise within the campaign tactic Client Communication & Presentation (15%) Able to clearly explain campaign performance and reporting outputs in a client-friendly, non-technical way Support live client meetings by addressing data-related questions and providing clarification on performance trends Demonstrates professionalism and confidence when presenting or speaking in client-facing settings Team Enablement & Innovation (5%) Support training and development of junior team members through knowledge sharing, QA and best-practice guidance. Contribute to process improvements that increase efficiency, consistency and campaign quality. Serve as a subject-matter resource for platform updates, new capabilities and emerging trends. Qualifications & Skills At least three years of hands-on experience managing Paid Social campaigns within Meta, TikTok, LinkedIn and emerging tactics, with additional experience in paid search, programmatic and streaming channels. Experience in an agency or platform environment is required, along with a solid understanding of how digital platforms connect — including Google Ads, GA4, Google Tag Manager, CRM or audience platforms. Experience managing display or programmatic campaigns, working with automation and AI-driven bidding tools, and handling monthly budgets of $10,000 or more is highly valued. Familiarity with Looker Studio (formerly Data Studio), performance dashboards, and conversion-driven reporting is also a plus. Above all, we are looking for someone who brings both precision and perspective — someone who understands how creative, audience, and media work together, and who is excited to keep learning as technology and platforms continue to evolve. Benefits 401k with 3% Employer Contribution Health, Dental, Disability, Vision, and Life Insurance Generous Holiday Schedule and PTO Program Supportive Parental Leave Program "Make Life Better" Paid Volunteer and Community Service Program Dog Friendly Office Hybrid Work Week M, T, TH in office, W/F optional in-office No Work on Your Birthday Paid Office Closure between Christmas and New Years Voted Blest Places to Work Fort Worth Voted Best Places for Working Parents If this opportunity and more importantly, Schaefer Advertising, feels like the right fit for you please submit your resume and cover letter here. All applicants will be contacted by our team with a follow up response. Our hiring process is rigorous, so expect a deep dive into not only what you know but who you are, all designed to ensure that we make the best hiring decisions for you and us. Schaefer Advertising Co