Senior Paid Media Manager

Senior Paid Media Manager (Individual Contributor), Global Digital Advertising

We're hiring a hands-on Senior Paid Media Manager to deliver the strategy and the execution of our global paid advertising across every digital channel: paid search, paid social, display, video, programmatic, syndication, and digital out-of-home. This is a builder-operator role for someone who thinks like a strategist but still lives in the ad accounts every day. You'll be the single point of accountability for how efficiently we turn ad spend into pipeline and revenue across multiple regions.

What You'll Do

• Develop and execute the end-to-end ABM strategy for global paid media: paid search (Google, Microsoft/Bing), paid social (LinkedIn, Meta, Reddit, X), display, Adroll, YouTube/video, programmatic, and out-of-home (OOH/DOOH).
• Build and manage sophisticated ABM and geo-targeting strategies, down to the region, city, and account level.
• Plan, allocate, and actively manage a multi-region annual media budget, continuously reallocating spend toward the channels, markets, and campaigns with the best return.
• Run full-funnel campaigns across multiple countries, languages, and time zones, from awareness through demand capture, tailored to regional and account-based buying behavior.
• Own the numbers: CPL, cost-per-pipeline-dollar, ROAS, and blended efficiency, and report performance in the language the business cares about (pipeline and revenue, not just clicks).
• Build and manage measurement infrastructure: conversion tracking, GA4, Google Tag Manager, UTM governance, and last-touch attribution feeding back to the CRM.
• Support ABM and intent-driven targeting, integrating signals from platforms like Adroll, Apollo into audience and geo strategy.
• Design and run a continuous experimentation program across creative, audience, bid strategy, geo, and landing page testing, with clear hypotheses and readouts.
• Partner cross-functionally with Product Marketing, RevOps, and manage any external agencies or media partners.
• Stay ahead of platform, privacy, and measurement changes (consent mode, cookie deprecation, AI-driven bidding) and adapt the program accordingly.

What You'll Bring

• 6+ years managing paid media in-house or at an agency, with clear ownership of B2B SaaS demand generation programs.
• Demonstrated experience personally managing annual paid media budgets of $100K+.
• Deep, current, hands-on expertise across Adroll, Google Ads, LinkedIn Ads, and Meta, plus working command of display, video, and programmatic. Experience with OOH digital.
• Proven track record running global or multi-region campaigns with advanced geo-targeting. You understand the operational reality of localization, regional CPCs, and time-zone-spread launches.
• Fluency with last-touch attribution and conversion tracking, and the judgment to know what the data is and isn't telling you.
• Strong analytics chops: GA4, Google Tag Manager, Looker/Tableau, and advanced Excel/Sheets, Claude. You're comfortable pulling and interpreting your own data.
• Has leveraged AI to increase ad efficiencies, reporting, and creative pipeline. You actively use AI tooling to optimize bidding and targeting, accelerate reporting, and scale creative production and continue to research new AI tools, processes and technologies.
• Experience building the data foundation for paid media: capturing first-party data, enriching it with third-party and intent signals, and structuring audience segmentation to drive personalization, lookalikes, and retargeting.
• Excellent written and verbal communication. You can turn performance data into a decision a leader can act on.