Social Media Manager

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds-and that's why we want you!

Job Description:

What will you work on?
As the Social Media Manager, you will be the everyday voice of the Melissa & Doug brand. Reporting to the Senior Social Media & Influencer Marketing Manager, you will manage our comprehensive organic social content calendar, drive deep community engagement, and pioneer innovative social commerce initiatives (like live shopping) while collaborating closely with paid media and external agency partners.

How will you create impact?

• Develop, manage, and execute the master organic social media content calendar across all Melissa & Doug social channels, ensuring alignment with brand campaigns and product launches.
• Spearhead live shopping initiatives and real-time content strategies to drive community participation and direct sales.
• Act as the internal owner of Curalate social content and our overarching User-Generated Content (UGC) strategy.
• Act as the primary internal liaison with our paid media agency to ensure organic and paid social content strategies are seamlessly integrated.
• Identify, pitch, and execute impactful social media partnerships and co-marketing campaigns with complementary brands.
• Conceptualize and manage end-to-end social media giveaways and sweepstakes to drive audience growth and data capture.
• Execute proactive "Surprise & Delight" initiatives to recognize and reward highly engaged community members.
• Evaluate emerging platforms (e.g., Reddit) and monitor trends to provide actionable recommendations for brand expansion and testing.
• Collaborate with external social agency partners to oversee community management, brand listening, and performance analytics reporting.

What are your skills and experience?

• Previous experience in social media management, community building, or digital marketing, preferably within the consumer goods, toy, or family lifestyle sectors.
• Proven experience owning and executing a comprehensive social media calendar across major platforms (Instagram, TikTok, Facebook, etc.).
• Hands-on experience with live streaming/shopping platforms, UGC management tools (e.g., Curalate), and social media management software.
• Demonstrated success in launching social collaborations, sweepstakes, and successful brand-to-brand partnerships.
• Experience working alongside paid media agencies to align organic and paid strategies.
• Deep understanding of platform-specific best practices, algorithms, and current digital trends.

#LI-Hybrid #LI-HM1

The anticipated pay range for candidates who will work in Connecticut is $90,000 to $130,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.


What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

What's it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn't for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at View email address on click.appcast.io or by phone at View phone number on click.appcast.io and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.