Marketing Operations Analyst

Marketing Operations Analyst

The Marketing Operations Analyst is a generalist role covering the day-to-day systems and program work that keeps GAINS marketing running smoothly. This person splits time between administering HubSpot, Salesforce, and other marketing tools, and organizing the logistics behind marketing programs, including events and third-party demand generation initiatives. Reporting into Marketing, this role suits someone comfortable moving between spreadsheets, systems, and vendor calls in the same day, and who enjoys keeping many moving pieces on track rather than specializing narrowly in one area.

What You'll Do

• Provide day-to-day administration of HubSpot and Salesforce, including workflows, list segmentation, lead routing, and basic troubleshooting for the marketing team
• Support the execution of successful field marketing events, including venue and vendor coordination, event strategy and follow up execution
• Support third-party demand generation initiatives, including vendor coordination, lead delivery tracking, and basic performance reporting
• Pull together marketing KPI reporting and dashboards covering campaign performance, event results, and pipeline contribution
• Help document and refine marketing processes, from event checklists to lead handling steps, so the team runs consistently
• Act as a point of contact for the marketing tools contracted by the team, helping with onboarding, licensing questions, and routine admin and contract management
• Work with RevOps and Sales Operations to keep data definitions and reporting consistent between HubSpot and Salesforce
• Keep an eye on data quality across marketing systems, flagging and cleaning up duplicates or incomplete records
• Maintain campaign tracking basics like UTM parameters and form setups across events and third-party programs
• Track marketing spend across systems, events, and vendors and flag anything that looks off or underused
• Own day-to-day management of GAINS's social media channels, including scheduling, posting, and basic performance tracking
• Jump in wherever needed to support the broader marketing team on operational and logistical tasks

What We're Looking For

Must Have

• 3+ years of experience in a marketing operations, marketing coordinator, or similar generalist role
• Working familiarity with HubSpot or a comparable marketing automation platform
• Basic working knowledge of Salesforce or a comparable CRM
• Some experience coordinating event logistics, even at a smaller scale
• Comfort juggling systems work, program coordination, and vendor communication in the same week
• Solid Excel or spreadsheet skills for pulling together reporting
• Strong organizational skills and follow-through on multiple concurrent tasks
• Good attention to detail, particularly around data entry and record accuracy

Nice to Have

• Experience in a B2B SaaS or supply chain technology company
• HubSpot certification (Marketing Hub or Revenue Operations)
• Exposure to third-party demand generation or lead gen vendors
• Experience supporting trade show or conference logistics

What You'll Gain

• Ownership of the systems and data infrastructure that directly shape how marketing measures and reports its impact
• Direct exposure to how marketing operations connects to pipeline and revenue outcomes across the business
• A collaborative, low-bureaucracy culture where process improvements are implemented quickly
• A comprehensive benefits package including health coverage, generous PTO, and professional development

Why GAINS

• Recognized by Gartner in the Magic Quadrant for Supply Chain Planning Solutions and awarded the 2025 AI/ML-powered Supply Chain Planning Technology Innovation Leadership Award
• Aggressive growth; GAINS is on a fast trajectory and our team is mission-critical to our success
• A mission that matters: helping global supply chains become safer, greener, and more resilient
• Flexible work environment with a collaborative, inclusive team culture
• Social impact programs, volunteer opportunities, and a commitment to sustainability

We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, veteran status or medical condition. We encourage people from all backgrounds to apply.