Product Marketing Consultant

Role Description

Zelta is hiring a Product Marketing Manager to build and execute product marketing for our clinical trials platform. Reporting to the Marketing Lead, this role will own product messaging, sales enablement, and customer marketing, ensuring our capabilities are clearly differentiated and effectively communicated to the market.

How you will contribute:

• Product Messaging
  • Develop clear, compelling value propositions based on product positioning
  • Translate complex clinical research capabilities into customer-centric messaging
  • Maintain consistent product messaging across marketing and sales channels
• Product Launches
  • Partner with Product Management to own the marketing planning, coordination, and execution of launches aligned to the product roadmap
  • Develop marketing and sales collateral to support go-to-market plans for new features and solutions
• Sales Enablement
  • Create tools and assets to support the sales process (pitch decks, battlecards, one-pagers)
  • Train sales teams on product messaging and positioning
  • Partner with sales to refine messaging based on market feedback
• Market & Customer Insights
  • Conduct competitive analysis to maintain a current view of how Zelta’s CDMS platform functionality compares to competing solutions
  • Gather customer insights on product usage to refine positioning and messaging
  • Create repositories of product usage data, testimonials, and customer feedback, including key stats and quotes to be leveraged in marketing and sales materials
• Analyst Relations
  • Coordinate all analyst activities and upcoming industry reports
  • Develop materials for analyst briefings, in partnership with Product and Marketing Lead
• Customer and Partner Marketing
  • Partner with Marketing Lead to develop a program for customer and partner marketing (outlining options for co-marketing and project plans)
  • Own coordination and assist in content development (i.e., case studies) for customer and partner marketing projects
  • Coordinate and oversee customer presentations for our annual user conference
• Communications and PR Support
  • Develop an editorial calendar for press releases and newsroom posts related to product releases and customer usage, in partnership with Marketing Lead and communications team
  • Partner with Marketing Lead to develop press releases and newsroom posts
• Marketing Campaign Execution Support
  • Help maintain content calendars and campaign timelines, and support execution across email, social, and web channels
  • Support ad hoc reporting to help maintain visibility into campaign and overall marketing performance

Qualifications

• 4+ years of product marketing or related experience (B2B SaaS or health tech preferred)
• Experience partnering with Product and Sales teams
• Ability to simplify complex technical concepts into clear, compelling narratives across different formats (e.g. case studies, product one-pagers, landing pages, etc.)
• Experience supporting product launches and overseeing a product roadmap schedule
• Ability to standardize processes and oversee execution across multiple workstreams

Requirements

• Bachelor’s degree is required
• Graduate degree (MBA or similar) preferred

Benefits

• Remote first / work from home culture
• Flexible vacation to help you rest, recharge, and connect with loved ones
• Paid leave benefits
• Health, dental, and vision insurance
• 401k retirement savings plan
• Infertility benefits
• Tuition reimbursement, life insurance, EAP – and more!