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Senior Sales Manager

$119k - $145.8k

The Coca-Cola Company

At The Coca-Cola Company, we create moments that matter through a portfolio of beloved brands enjoyed across the globe. Driven by innovation and collaboration, we operate with a clear purpose: loved brands, done sustainably, for a better shared future. As a Senior Sales Manager in our North America Foodservice and On-Premise channel, you will play a crucial role in shaping customer partnerships and enabling growth strategies for diverse dining and beverage experiences. This role combines strategic account leadership with operational execution, engaging directly with customers, distributors, and cross-functional teams to deliver business solutions that drive shared success.

We seek a business-minded relationship builder who thrives on finding opportunities, translating consumer insights into partnerships, and elevating our presence in key accounts. If you bring strong experience in customer management-preferably in foodservice-along with an ability to transform analysis into action, this is your chance to impact how and where Coca-Cola brands connect with consumers every day.

What You'll Do for Us

  • Lead strategic business planning across assigned accounts, crafting annual business plans aligned with customer needs and Coca-Cola priorities.

  • Develop category programs, partnership initiatives, and operational strategies to accurately forecast revenue, volume, and associated expenses.

  • Conduct ongoing business reviews to monitor account performance, uncover growth opportunities, and assess progress against defined objectives.

  • Build and sustain relationships with senior-level contacts in customer organizations, engaging decision makers to steward joint strategies.

  • Collaborate closely with local bottling partners, outlet operators, buyers, and distributors to strengthen sales capabilities and optimize execution.

  • Activate supply chain initiatives in partnership with Coca-Cola North America Product Supply and foodservice distributors for operational efficiency.

  • Stay ahead of competitive activity within managed regions and share timely insights to inform proactive responses and market planning.

  • Utilize customer-specific data and financial analytics to recommend new products, refresh pricing strategies, and enhance overall profitability.

  • Partner with marketing, operations, and finance teams to deliver integrated solutions and leverage Coca-Cola's full set of resources for mutual growth.

  • Identify new business-building ideas and anticipate customer needs through strategic thinking and collaborative vision sharing.

Requirements & Qualifications

  • Bachelor's degree in Business, Marketing, or related field; equivalent work experience accepted.

  • 5+ years of proven experience in sales account management with demonstrated success; foodservice industry experience strongly preferred.

  • Track record of developing and sustaining senior customer relationships, influencing decision making, and negotiating agreements.

  • Skilled in analyzing operational and financial data to inform account strategies and recommend actionable solutions.

  • Competence in technical presentation, communication, and closing techniques to secure new opportunities and drive incremental growth.

  • Ability to manage priorities with agility and operate successfully in fast-paced environments without direct supervision.

  • Digital fluency with CRM systems and proficiency in tools supporting forecasting and performance analysis.

  • Strong collaboration mindset to work effectively with bottlers, distributors, and cross-functional internal teams.

  • Commercial acumen with experience leveraging competitive and marketplace insights to shape strategy.

  • Willingness to travel within assigned geography to support customer engagement and execution activities.

What We'll Do for You

  • Enable advanced sales planning and analytics through access to cutting-edge tools and data platforms that enhance strategic execution.

  • Provide exposure to diverse customer segments and growth opportunities across foodservice channels in North America.

  • Create opportunities for learning and development focused on negotiation skills, supply chain activation, and digital selling capabilities.

  • Support your leadership in shaping account strategies that drive measurable business impact and elevate our brands in dynamic market environments.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.Account Management, Competitive Insights, Cross-Functional Collaboration, Customer Engagement, Customer Relationship Management (CRM), Data Analysis, Digital Sales, Food Services, Influencing Skills, Market Growth Strategies, Negotiation, Relationship Building, Revenue Analysis, Sales Forecasting, Sales Operations Management, Strategic Client Management

Pay Range:

United States of America: 119,000 USD - 145,800 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Irvine

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 28, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision ( to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Pay Range:United States of America: 0 USD - 0 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage:15Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.Long-term Incentive Reference Value Percentage:0 - 20Long-term Incentive reference value is a market-based competitive value for your role

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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