Vice President of Marketing

Vice President of Marketing

About the Company

Fast-growing subscription-based digital information company with established consumer and business-focused brands.

Industry
Information Services

Type
Privately Held

About the Role

The Company is seeking a VP of Marketing to lead the development and execution of marketing strategies across its diverse portfolio of brands. The successful candidate will be responsible for managing and growing a team that spans brand marketing, SEO, content, and social media. A key focus of the role is on owning and optimizing paid search performance, as well as identifying and developing new acquisition channels. The VP of Marketing will also be instrumental in building and executing B2B go-to-market initiatives, improving customer retention, and driving subscription conversion performance. The role requires a balance of strategic leadership and hands-on execution, with a strong emphasis on analyzing marketing performance and ROI. Applicants for the VP of Marketing position at the company must have a deep hands-on experience in paid search, particularly with Google Ads and Microsoft/Bing Ads, and a proven track record in building, optimizing, and scaling PPC programs. Strong B2B marketing and demand generation experience is essential, as is a background in subscription-based businesses. The role demands a leader with a collaborative and adaptable style, who is also energetic and can effectively partner with executive leadership on growth strategy. Experience in leading teams, managing multiple brands, and a strong analytical skill set are also required. The ideal candidate will have a background in marketing technology, experience with AI tools, and a history of driving growth across both B2C and B2B organizations.

Functions

• Marketing