Vice President of Sales

Job Description

About the Company

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The Pack Labs is redefining the future of hemp-derived products with groundbreaking innovation and an unwavering commitment to excellence. Our mission is simple yet bold: to create exceptional, forward-thinking products that elevate the way people experience hemp-derived cannabinoids.

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At the heart of our work is a passion for quality and creativity. Every product we develop is designed to set a new benchmark in the industry, combining cutting-edge innovation with an unparalleled focus on the consumer experience. From formulation to production, we push boundaries to deliver products that are as effective as they are enjoyable.

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Our in-house brands, Delta Munchies and Imperial Extraction, showcase our drive for innovation. Delta Munchies transforms the hemp-derived cannabinoid experience with products that are as fun as they are revolutionary, while Imperial Extraction raises the bar with premium extracts that exemplify superior quality and craftsmanship.

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At The Pack Labs, we don’t just make products - we create game-changing experiences. With a relentless focus on pushing the industry forward, we’re leading the charge in shaping the future of hemp-derived cannabinoids. If you’re looking for bold, innovative products that deliver on every level, you’ve found your pack.

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thepacklabs.com

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deltamunchies.com

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imperialextraction.com

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About the Role

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As Vice President of Sales, you will own the execution of The Pack Labs' national sales strategy- building the systems, standards, and team that turn our vision into predictable revenue. We're looking for a builder who can recruit and develop a best-in-class sales team, install the machine, and own the number. If you're only capable of talking, then this role is not for you.

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Key Responsibilities:

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• Sales Operating System & Standards:
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• Build, own, and optimize the sales operating system in partnership with the leadership team.
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• Standardize how the team sells — shared process, pipeline discipline, and clear performance standards across every territory.
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• Identify gaps and opportunities across coverage, accounts, and process, and close them systematically.
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• Adapt proven systems to the nuances of our industry, channels, and stage of growth.
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• Establish the metrics and forecasting models that make revenue predictable and coaching objective.
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• Strategic Leadership:
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• Build and develop the sales leadership team that owns day-to-day execution.
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• Develop talent at every level and set the team up to win.
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• Recruit aggressively across leadership seats, open territories, and key roles.
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• Set the culture of accountability and buy-in for the entire sales organization.
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• Sales Execution & Accountability:
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• Own the operating rhythm: forecasts, pipeline reviews, quota attainment, and performance management through your leadership team.
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• Own the number — national revenue targets across wholesale, distribution, and retail channels.
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• Make data-driven territory, account, and people decisions using our CRM and sales intelligence stack.
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• Industry & Market:
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• Learn our channel deeply — smoke shops, distributors, wholesale — and stay ahead of regulatory and competitive shifts.
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• All other duties as assigned.
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Qualifications

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• 5+ years of sales leadership with a track record of building — not inheriting — the systems behind a scaled sales org: quota models, coaching frameworks, and performance standards you can show on paper.
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• Proven leader of leaders: has built and managed through a leadership layer — developing managers, not just reps — in a scaled, multi-territory sales organization.
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• Experience in hemp, cannabis, bev-alc, or other regulated or distribution-heavy industries strongly preferred; deep retail and wholesale fluency.
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• Low-ego learner: masters the nuances of our industry before installing solutions — adapts proven systems to the business rather than forcing the business into old systems.
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• Data-driven operator comfortable in CRM and analytics tools; balances big-picture strategy with hands-on execution.
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• Must be 21 years or older, eligible to work in a regulated product industry, and able to travel as needed.
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• Data-driven operator who models the logic behind decisions — quota design, territory math, capacity planning, etc so choices are built on data rather than gut.
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Pay range and compensation package

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Key Performance Indicators (KPIs): New accounts opened, Qualified meetings scheduled, Monthly sales growth, Distribution gains, SKU placements per account, Account activation rate, CRM compliance and activity levels.

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Equal Opportunity Statement

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We are committed to diversity and inclusivity in our hiring practices.